Senior Marketing Specialist, Acquisition

Trupanion • Seattle, WA

1d • Hybrid

About The Position

Trupanion is seeking a dedicated, agile marketer to join its Digital & Direct Marketing team. The Senior Marketing Specialist develops and executes acquisition marketing campaigns that convert prospective pet parents into members, with a primary focus on email and SMS. This hands-on role combines creative thinking, strategic problem-solving, and analytical decision-making to improve customer journeys and audience segmentation, develop messaging, test ideas, and optimize communications using performance data. The position is open to candidates in the Seattle, Washington area and follows a hybrid schedule, with at least three days per week in the casual, pet-friendly office.

The successful candidate takes ownership of campaigns from strategy and ideation through copywriting, audience setup, campaign build, testing, approvals, deployment, and performance analysis. They collaborate with the eCommerce team to connect email and SMS experiences with the broader digital customer journey, and use customer behavior, campaign results, and testing to recommend and implement improvements.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 4 years of relevant marketing experience.
• Demonstrated experience developing marketing strategies, customer journeys, messaging, and customer-facing copy designed to drive action and conversion.
• Hands-on experience building, launching, and optimizing email and/or SMS campaigns in a marketing automation or CRM platform.
• Experience with audience segmentation, personalization, triggered communications, and automated customer journeys.
• Demonstrated experience developing and executing A/B tests and using results to improve campaign performance.
• Strong analytical skills, including the ability to use campaign and customer data to identify insights, make recommendations, and take action.
• Proficiency with Microsoft Excel for analyzing marketing performance and customer data.
• Ability to think strategically and execute tactically, translating business objectives and customer insights into effective campaigns.
• Ability to use data to evaluate performance and identify opportunities for improvement.
• Strong customer-focused writing skills, including the ability to communicate value clearly and motivate prospects to act.
• Ability to thrive in a fast-paced, results-oriented environment and adapt quickly to change.
• Ability to manage multiple projects and competing priorities while maintaining attention to detail.

Nice To Haves

• Marketing experience in lifecycle, CRM, email/SMS, acquisition, or performance marketing.
• Experience with email development and HTML/CSS.
• Experience with project management tools such as Asana.
• Experience with Google Analytics or other digital analytics platforms.
• Email design experience, including familiarity with Figma, Photoshop, or Illustrator.

Responsibilities

• Develop acquisition-focused communication strategies across digital marketing channels, primarily email and SMS.
• Identify and develop new customer journeys and improve existing journeys through better timing, sequencing, messaging, and channel coordination.
• Partner with the eCommerce team to connect email and SMS experiences with the broader digital customer journey.
• Write and edit compelling, customer-focused email and SMS copy that translates marketing objectives into clear, engaging messages.
• Own campaigns from brief through execution, including copy development, audience setup, build, testing, approvals, and deployment.
• Develop and execute A/B tests across messaging, content, calls to action, cadence, and other campaign elements to improve conversion.
• Use customer behavior, campaign performance, and test results to identify opportunities, make recommendations, and optimize communications.
• Monitor campaigns after launch, identify performance issues proactively, and take action to improve results.

Benefits

• Full medical, dental, and vision benefits at no cost to the employee.
• Four weeks of paid time off.
• Nine paid float holidays.
• Five-week sabbatical after five years of employment.
• Free medical health insurance for one dog or cat.
• Paid time off to volunteer at nonprofit organizations.
• Monthly bonuses may be available to eligible employees.
• Restricted Stock Units granted to all new team members, vesting over four years.
• Free on-site gym.
• Free dog-walking services for office pets during business hours.
• Free parking.
• Paid ORCA cards.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior