Senior Marketing Specialist

CORNERSTONE COMMUNITY FINANCIAL CREDIT UNION•Troy, MI

11d•$30 - $33•Hybrid

About The Position

The Senior Marketing Specialist plays a key role in supporting the credit union's growth through the development, execution, and optimization of data-informed marketing campaigns and initiatives. This position combines critical thinking and hands-on execution, leveraging member insights, marketing technology, and analytics to strengthen engagement, increase product adoption, and enhance the overall member experience. As the department's primary HubSpot administrator, the Senior Marketing Specialist will lead marketing automation efforts, support CRM initiatives, and collaborate across the organization to deliver measurable business results. The ideal candidate is a skilled marketing professional who applies critical thinking, data analysis, and sound business judgment to develop recommendations and improve marketing performance.

Requirements

Three to five years of similar or related experience.
Demonstrated expertise in HubSpot Marketing Hub.
Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Strong understanding of integrated marketing principles and campaign development.
Knowledge of customer journey mapping and lifecycle marketing.
Ability to translate business goals into measurable marketing initiatives.
Understanding of marketing metrics, attribution, and ROI.
Proficiency in HubSpot Marketing Hub, including: Email marketing, Workflows and automation, Lists and segmentation, Forms and landing pages, Campaign reporting.
Intermediate knowledge of Microsoft Excel for reporting and data analysis.
Familiarity with content management systems (CMS).
Working knowledge of design software for content creation and design.
Skilled in writing, proof reading, and editing.
Strong analytical and problem-solving abilities.
Ability to interpret marketing data and identify trends.
Comfortable creating reports and presenting findings to leadership.
Detail-oriented with strong organizational skills.
Excellent written and verbal communication skills.
Strong project management and time management abilities.
Ability to build collaborative relationships across departments.
Comfortable presenting ideas and recommendations to stakeholders.
A passion for learning new technologies, improving processes, and using data to identify opportunities for innovation and better marketing outcomes.
Demonstrated critical thinking and decision-making skills with the ability to analyze information, identify opportunities, and recommend appropriate solutions.
A significant level of trust, credibility, and diplomacy is required.
In-depth dialogue, conversations, and explanations with members, and outside vendors can be of a sensitive and/or highly confidential nature.
Strong collaboration skills to work with cross-functional teams and with internal and external stakeholders.
Communications may involve motivating, influencing, educating and/or advising others on matters of significance.

Responsibilities

Analyze member, campaign, and organizational data using Symitar, HubSpot, and other reporting tools to identify trends and opportunities that support member growth, engagement, and product adoption.
Develop monthly and quarterly performance reports, including Board reporting, and provide actionable recommendations to improve marketing effectiveness.
Contribute to the development and execution of annual marketing plans and integrated campaigns aligned with organizational goals.
Serve as the primary day-to-day administrator for HubSpot, managing email campaigns, workflows, forms, landing pages, lists, CTAs, and reporting.
Build and optimize automated member journeys within HubSpot and other automation platforms that support onboarding, engagement, retention, and cross-selling.
Develop audience segmentation based on member behaviors and lifecycle stages to deliver personalized communications.
Monitor campaign performance and CRM data quality while identifying opportunities to improve automation, member engagement, and marketing effectiveness.
Develop and execute integrated marketing campaigns across email, social media, paid advertising, website, print, and in-branch channels.
Monitor member trends and campaign performance to identify optimization opportunities, sharing insights and recommendations with leadership to improve results.
Partner with Retail, Lending, and Compliance to develop compliant, data-informed campaigns that support organizational goals.
Ensure messaging remains consistent across channels and evaluate campaign performance to inform future marketing strategies.
Support branch-level initiatives by partnering with branch managers to develop promotions, community engagement opportunities, and business development campaigns.
Provide marketing recommendations, insights, and resources that support branch growth objectives.
Collaborate with the Marketing Specialist on internal and external events, sponsorships, and community initiatives.
Support public relations activities by identifying internal subject matter experts, preparing talking points, drafting press releases, and coordinating media opportunities.
Manage website content through quarterly content audits and ongoing updates to ensure accuracy, consistency, SEO optimization, and alignment with organizational objectives.
Write and publish monthly blog content that supports campaign initiatives and improves organic search visibility.