Senior Marketing Specialist

512 FINANCIAL LLC•Austin, TX

2d•$70,000 - $80,000•Remote

About The Position

This role owns how 512Financial shows up in the world: the content calendar, social, thought leadership, the newsletter, and the events we put our name on. You will shape the voice and the look of a firm that works with founders, operators, and investors, and helps growth-stage companies build toward what comes next. You will report to and partner closely with our CMO, with specialized partners brought in as needed for demand generation, creative, press, and web development. This is a builder’s role with plenty of room to grow: you’ll inherit a clear point of view to work from, and grow over time into a strategic partner on the go-to-market side. Compensation is a base salary of $70,000 to $80,000, depending on experience.

Requirements

Four to six years into your marketing career, with hands-on ownership of a content calendar, social, newsletter, and events.
You care about taste and quality. You would rather publish less and have it be sharp than publish more and have it be generic or sub-par.
A strong writer and sharp visual eye, with a portfolio you can share.
A fast learner who wants to grow into a strategic partner on the go-to-market side.
Excited to use AI as part of how the work gets done. We work in Claude, Claude Design, and Clay, and we are experimenting with other platforms.
Not afraid to ask questions, push back, and bring your own ideas, whether to a vendor, a peer, or the CMO.
High ownership, comfortable managing several priorities at once.

Responsibilities

Own the content calendar end to end: planning, production, and cadence.
Write and design across channels, including all social, using Canva and Claude Design
Develop thought leadership blog posts and case studies grounded in the client work, drawn from interviews with our practice leads, with an eye for SEO and AEO.
Write, build, and send The Fractional, our monthly newsletter, in HubSpot.
Own events strategy and execution, in Austin and at events elsewhere that involve travel: sponsorships, dinners, panels, and conference presence.
Brief and direct outside creative partners on larger projects, and hold the quality bar.
Work in tools, such as, HubSpot, Google Analytics, Search Console, and SEMRush to measure what is working and report on it.