Senior Marketing Specialist - Water

NSF InternationalAnn Arbor, MI
Hybrid

About The Position

NSF is seeking a creative and results-driven Global Senior Marketing Specialist to join their Water organization. This role focuses on executing marketing initiatives aligned with global and regional strategies, with a primary focus on North America, to drive business growth. The specialist will work on marketing campaigns targeting a wide range of audiences in the Water industry, from primary production to consumers, covering certification/audit-related services with an emphasis on water. Collaboration with the Global Senior Marketing Manager, regional marketing teams, shared services, sales, and leadership is key to delivering impactful campaigns across diverse markets. NSF has a legacy of over 80 years, leveraging science and innovation to improve human and planet health through independent testing, inspection, certification, and advisory services, and developing global standards for the food, water, and life sciences industries. They empower clients to navigate regulations and enhance consumer health, safety, and quality of life. NSF values diversity and inclusion, operating under the principle of 'We Are One NSF'.

Requirements

  • Creative and results-driven marketing professional.
  • Experience in executing marketing initiatives aligned with global and regional strategies.
  • Experience in developing and implementing marketing campaigns for diverse audiences.
  • Understanding of the Water industry is preferred.
  • Ability to collaborate effectively with various internal teams and stakeholders.
  • Strong communication and interpersonal skills.

Nice To Haves

  • Experience in the Water industry.
  • Experience with certification/audit-related services.

Responsibilities

  • Execute marketing initiatives aligned with global and regional strategies, with a focus on North America.
  • Develop and implement marketing campaigns to reach diverse audiences in the Water industry, from primary production to consumers.
  • Promote certification/audit-related services with an emphasis on water.
  • Collaborate with the Global Senior Marketing Manager, regional marketing teams, shared services, sales, and leadership.
  • Deliver impactful campaigns that resonate across diverse markets.
  • Build awareness and value in the global NSF brand.
  • Act as a global ambassador for NSF, championing integrity, expertise, capabilities, and resources.
  • Work with internal partners to deliver real value to clients and NSF.

Benefits

  • Opportunity to join a team that makes a difference in the world.
  • Work for a company with a legacy spanning more than 80 years.
  • Contribute to improving human and planet health.
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