Senior Specialist, Marketing

Oscar Health•New York, NY

1d•$79,488 - $104,328•Hybrid

About The Position

The Senior Specialist, Marketing helps create engagement and retention strategies for Oscar members. The Senior Specialist works with various cross-functional partners to support the development and execution of marketing campaigns to drive engagement and outcomes that support a variety of key initiatives, including key regulatory communications. The Senior Specialist, Marketing helps with campaign execution and program management and reporting, which includes brief development, segment definition, copywriting, workflow development, and reporting & analytics.

Requirements

Bachelor's degree or 4+ years commensurate experience
2+ years of experience engaging consumers and driving digital engagement
1+ years experience working closely with cross functional teams (ie brand strategy, creative teams, marketing strategy, and/or CRM teams)
1+ years experience using data to inform decision making
1+ years experience managing partners and projects cross functionally.

Nice To Haves

1+ years experience with measurement and analytics and overseeing campaign tests/set up

Responsibilities

Contributes to helping define campaign objectives and how they will align with business goals based on understanding of company metrics and marketing acumen.
Support creation of marketing and communication tactics by thinking through segmentation and value propositions, writing copy, designing channel communications, and ensuring the campaign timeline remains on track.
Support regulatory communications and how we optimize our approach to regulatory communications at Oscar.
Manage the creation of tactical campaigns that support both consumer experiences that influence workstreams across porters and experiences.
Think through campaign testing and A/B testing strategies that optimize campaigns over time.
Analyze campaign results, pulling out insights to share with cross-functional teams.
Act as a subject matter expert in the marketing organization and in your area, understanding membership, core Oscar products, and what tactics move key metrics, as well as, understanding the holistic experience, metrics, and tactics utilized to reach our audiences.
Compliance with all applicable laws and regulations.
Other duties as assigned.