Senior Marketing Specialist

Citizens, Inc.•Austin, TX

2d•Onsite

About The Position

Committed to providing life insurance solutions since 1969 in the United States and globally since 1975, Citizens, Inc. is a publicly traded company (NYSE: CIA) that has maintained a listing on the New York Stock Exchange since 2002. Operating through our insurance subsidiaries, we strategically offer traditional insurance products in niche markets to capitalize on competitive advantages. With a dedicated team of employees located in Austin, Louisiana and a global network of agents, our reach extends to Latin America, Central America, and Asia. THE OPPORTUNITY Title: Senior Marketing Specialist Job Type: Full-time Exempt Reports to: Senior Marketing Manager Location: Austin, TX (Corporate Headquarters located in the Domain) In Office At Citizens, Inc., we've curated an exceptional work environment that goes beyond the ordinary. Our open-plan workspace offers panoramic views of the Domain with multiple conference rooms readily available. Start your day with complimentary coffee in our large break area, enjoy walks on the scenic trails nearby, or hit our onsite gym. Our Lunch Drop service provides the luxury of delivering delicious meals directly to our suite for a stress-free lunch break. For financial needs, the onsite bank is at your service. Furthermore, enjoy the convenience of free covered parking in our garage, featuring charging stations for electric vehicles. Participate in our various monthly employee events designed to enhance our cultural engagement. At Citizens Inc., we prioritize strong employee involvement to foster a dynamic workplace culture. Elevate your career with us, where your workplace is more than just an office; it's a destination for growth, innovation, and a flourishing community. Summary: We are seeking an experienced and dynamic Senior Marketing Specialist with a focus on communications to join our team in the life insurance industry. This role will drive strategic messaging, branding, and engagement efforts, ensuring that our communications resonate with target audiences and align with our business objectives. The ideal candidate will have a proven track record in marketing communications, a strong understanding of best marketing practices, and the ability to craft compelling narratives that inspire trust and confidence.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
5+ years of experience in marketing, communications, or public relations, preferably in the financial or insurance industry.
Proficiency in Microsoft PowerPoint and other Office applications.
Strong understanding of marketing principles and digital marketing.
Proficiency in marketing tools and platforms, such as the Adobe suite, email marketing tools, and analytics platforms.
Creativity and a customer-centric mindset with the ability to simplify complex concepts.
Proven experience managing multi-channel campaigns and meeting deadlines.
Excellent written and verbal communication skills.
Strong organizational skills with the ability to manage multiple tasks simultaneously.
Familiarity with social media platforms and basic analytics tools.
Strategic thinker with a proactive, results-driven approach.
Team player who thrives in a collaborative, fast-paced environment.
Strong problem-solving skills and adaptability in a regulated industry.
Bilingual English Spanish

Nice To Haves

Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
Certification in Digital Marketing is a plus

Responsibilities

Develop and implement comprehensive marketing communication strategies to support business objectives, brand awareness, and customer engagement.
Ensure consistent messaging across all channels, including print, digital, social media, and events.
Create high-quality content, including brochures, email campaigns, newsletters, press releases, blog posts, and video scripts, tailored to various audiences (policyholders, partners, stakeholders).
Oversee website content to ensure accuracy and relevance.
Strengthen the company’s brands by maintaining brand consistency and integrity in all marketing materials.
Collaborate with internal teams to ensure alignment with the brand voice and tone.
Lead marketing campaigns to promote life insurance products and services.
Develop customer personas and leverage insights to craft personalized, impactful campaigns.
Work closely with cross-functional teams, including sales, underwriting, strategy, and compliance, to ensure cohesive marketing strategies.
Supervise and mentor team members or external vendors as needed.
Monitor, analyze, and report on the effectiveness of communication strategies and campaigns.
Develop reports and presentations on competitive analysis for stakeholders and the leadership team.
Use data insights to optimize future marketing initiatives and demonstrate effectivity.