Marketing Specialist - Senior

Cummins•Charleston Township, MI

9d•Onsite

About The Position

We are looking for a talented Marketing Specialist – Senior to join our team in Eaton Cummins Joint Venture (ECJV): Eaton Cummins Automated Transmission Technologies in Galesburg, MI. This role is an employee of the Eaton Cummins Joint Venture (ECJV): Eaton Cummins Automated Transmission Technologies. Internal candidates are defined as employees of the ECJV. In this role, you will make an impact by building strong relationships across customers, sales, product, and cross-functional teams by anticipating stakeholder needs, balancing competing priorities, and driving alignment toward shared business objectives. You will deliver clear, audience-focused communications that translate complex market insights into actionable strategies, enabling informed decision-making at all levels of the organization. You will strengthen customer relationships by identifying evolving needs, championing customer-focused solutions, and ensuring business strategies remain aligned with market demands. You will research, analyze, and synthesize market trends, competitive dynamics, customer feedback, and channel developments to uncover opportunities that support growth and competitive advantage. You will develop and influence marketing plans across Product, Price, Promotion, and Placement, ensuring initiatives effectively address customer needs while driving business performance. You will foster an environment of engagement and accountability by bringing teams together around common goals, encouraging participation, and inspiring high-performance outcomes. You will align priorities with organizational objectives, efficiently deploy resources, and execute strategic initiatives that deliver measurable business results. You will leverage diverse viewpoints, backgrounds, and experiences to strengthen problem-solving, enhance innovation, and create solutions that resonate across customers, markets, and stakeholders.

Requirements

College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.
Intermediate level of relevant work experience required.
Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.

Nice To Haves

This position may require licensing for compliance with export controls or sanctions regulations.

Responsibilities

Effectively manage and coordinate communications across multiple channels, including social media, press releases, mass communications, and internal platforms, ensuring consistent messaging and audience engagement.
Create compelling marketing and communications content that strengthens brand awareness, supports business objectives, and resonates with target audiences.
Monitor communication performance metrics, analyze results, and continuously optimize strategies and campaigns to improve effectiveness and reach.
Leverage market research, data mining techniques, and CRM insights to identify trends, understand customer needs, and inform strategic marketing and business decisions.