Senior Specialist, Marketing

Oscar Health•New York, NY

4h•$79,488 - $104,328•Hybrid

About The Position

The Senior Specialist, Marketing helps create engagement, enablement and retention strategies for our key B2B audiences. The Senior Specialist works with various cross-functional partners to support the development and execution of marketing campaigns to drive engagement and outcomes that support a variety of key initiatives. The Senior Specialist, Marketing helps with campaign execution and program management and reporting, which includes brief development, segment definition, copywriting, workflow development, and reporting & analytics.

Requirements

Bachelor's degree or 4+ years commensurate experience
2+ years of experience in B2B or channel marketing
1+ years experience working closely with cross functional teams (ie brand strategy, creative teams, marketing strategy, and/or CRM teams)
1+ years experience using data to inform decision making
1+ years experience managing partners and projects cross functionally with tight timelines

Nice To Haves

1+ years experience with measurement and analytics and overseeing campaign tests/set up
1+ years experience working with CRM tools like Salesforce for B2B email automation
Familiarity with the health insurance landscape, broker commissions, or the agent/agency relationships
Native/Bi-lingual Spanish-speaker - ability to write copy in Spanish fluently
4 year degree in marketing, business, economics or finance

Responsibilities

Contributes to helping define campaign objectives and how they will align with business goals based on understanding of company metrics and marketing acumen.
Support creation of marketing and communication tactics by thinking through segmentation and value propositions, writing copy, designing channel communications, and ensuring the campaign timeline remains on track.
Manage the creation of tactical campaigns that support both consumer experiences that influence workstreams across porters and experiences.
Think through campaign testing and A/B testing strategies that optimize campaigns over time
Analyze campaign results, pulling out insights to share with cross-functional teams
Act as a subject matter expert in the marketing organization and in your area, understanding membership, core Oscar products, provider experience, and what tactics move key metric,as well as, understanding the holistic experience, metrics, and tactics utilized to reach our audiences.
Compliance with all applicable laws and regulations