Senior Marketing Performance Analyst
About The Position
The Senior Marketing Performance Analyst tracks and interprets marketing efforts and campaigns across all channels. Working closely with product management, product marketing, marketing intelligence, and digital teams, this role provides a comprehensive view of marketing performance across all lines of business. The role develops actionable, data-driven recommendations, analyzes campaign performance, and identifies opportunities for improved targeting, revenue, efficiency, and effectiveness. It also supports accurate and privacy-compliant measurement practices, provides tools and guidance for campaign reporting, and shares insights that inform strategic decisions. The analyst provides technical training and guidance to junior analysts and promotes continuous learning and innovation within the Marketing Intelligence team. This is a hybrid role requiring three days per week in the Walnut Creek, California office.
Requirements
- Bachelor's degree, preferably in Marketing, Analytics, Mathematics, Statistics, or another relevant field, or equivalent experience.
- At least 8 years of experience in a marketing and/or performance analytics-focused role.
- Strong problem-solving skills, including the ability to develop predictive and prescriptive insights beyond descriptive analytics.
- Excellent written and verbal communication skills and experience presenting analyses to stakeholders at multiple levels.
- Ability to visualize complex data and clearly communicate trends, insights, and recommendations.
- Expertise in SQL, Python, or R for querying large databases and manipulating complex datasets.
- Ability to work independently and in a team environment.
- Detail-oriented, results-focused approach to analyzing data and identifying growth opportunities.
Nice To Haves
- Experience with Tableau, Looker, or similar data visualization tools.
- Platform expertise in GA4, Salesforce Marketing Cloud/Data Cloud, Supermetrics, or similar platforms.
- Intellectual curiosity, strong collaboration, a bias toward action, and commitment to continuous learning.
Responsibilities
- Create and deliver actionable, data-driven recommendations based on performance across the marketing ecosystem.
- Use technical expertise to identify opportunities for targeting, revenue, and operational efficiency.
- Conduct deep-dive and ad hoc analyses for product owners and other stakeholders.
- Collaborate with teams and peers in Brand & Insights, Marketing Intelligence, Digital, IT, and Product.
- Maintain standards for data tagging, tracking, and field usage to support accurate, privacy-compliant data collection and measurement.
- Partner with marketing product and digital teams, providing tools, guidance, and best practices for campaign-performance reporting and analysis.
- Recommend solutions to improve campaign efficiency and effectiveness.
- Provide meaningful insights that support tangible improvements and strategic decisions.
- Provide technical training and guidance to junior analysts.
- Foster continuous learning and innovation within the Marketing Intelligence team.
Benefits
- 401(k) company match of $1 for every $1 contributed, up to 6% of eligible earnings per pay period.
- Medical, dental, and vision benefits.
- Wellness program.
- Paid holidays.
- Paid time off accrued monthly.
- Depending on position, an additional 24 hours per year for volunteer activities.
- Free AAA Classic Membership.
- AAA product discounts.
- Tuition reimbursement program.
- Opportunity to participate in an AAA discretionary annual incentive plan or other incentive plans, depending on position.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
