Senior Marketing Performance Analyst
About The Position
The Senior Marketing Performance Analyst tracks and interprets marketing efforts and campaigns across all channels. The role works closely with product management, product marketing, marketing intelligence, and digital teams to provide a comprehensive view of marketing performance across all lines of business. The analyst delivers actionable, data-driven recommendations; identifies targeting, revenue, and operational-efficiency opportunities; and conducts in-depth and ad hoc analyses for product owners and other stakeholders. The role also supports accurate, privacy-compliant data collection and measurement, and provides tools, guidance, and best practices for campaign reporting and analysis. The position provides insights and solutions to improve campaign efficiency and effectiveness, inform strategic decisions, and produce tangible improvements. It also includes technical training and guidance for junior analysts and fostering continuous learning and innovation within the Marketing Intelligence team. This is a hybrid role requiring three days per week in the Walnut Creek, California office.
Requirements
- Bachelor’s degree, preferably in Marketing, Analytics, Mathematics, Statistics, or another relevant field, or equivalent experience.
- At least 8 years of experience in a marketing and/or performance analytics-focused role.
- Strong problem-solving skills and the ability to move from descriptive analytics to predictive and prescriptive insights.
- Excellent written and verbal communication skills, including experience presenting analyses to stakeholders at multiple levels.
- Ability to visualize complex data and communicate trends, insights, and recommendations using tools such as Tableau, Looker, or similar.
- Expertise in SQL, Python, or R for querying large databases and manipulating complex datasets.
- Ability to work independently and in a team environment.
Nice To Haves
- Experience with GA4, Salesforce Marketing Cloud/Data Cloud, Supermetrics, or similar platforms.
- Curiosity, strong collaboration, a bias toward action, and commitment to continuous learning.
- Detail orientation and focus on results, data-driven insights, and growth opportunities.
Responsibilities
- Create and deliver actionable, data-driven recommendations based on performance across the marketing ecosystem.
- Use technical expertise to identify targeting opportunities, revenue opportunities, and operational efficiencies.
- Conduct deep-dive and ad hoc analyses for product owners and other stakeholders.
- Collaborate across Brand & Insights, Marketing Intelligence, Digital, IT, and Product teams.
- Uphold standards for data tagging, tracking, and field usage to ensure accurate, privacy-compliant data collection and measurement.
- Partner with marketing product and digital teams, providing tools, guidance, and best practices for campaign performance reporting and analysis.
- Recommend solutions to improve campaign efficiency and effectiveness.
- Provide meaningful insights that enable tangible improvements and inform strategic decisions.
- Provide technical training and guidance to junior analysts.
- Foster continuous learning and innovation within the Marketing Intelligence team.
Benefits
- AAA discretionary annual incentive plan or other incentive plans, depending on position
- 401(k) matching: dollar-for-dollar company match up to 6% of eligible earnings per pay period
- Medical, dental, and vision benefits
- Wellness program
- Paid holidays
- Paid time off accrued monthly
- Depending on position, an additional 24 hours per year earmarked for volunteer activities
- Free AAA Classic Membership
- AAA product discounts
- Tuition reimbursement program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
