Senior Marketing & Partnerships Manager

Resonant EnergyBoston, MA
Hybrid

About The Position

Resonant Energy's mission is to build wealth in environmental justice communities through the development of solar and storage projects for nonprofits, affordable housing, and homeowners. We use innovative financing and operational excellence to bring the benefits of clean energy within reach for everyone. We are B-Corp certified and 100% employee-owned, and we take our commitments to our staff and partners very seriously. After almost 10 years of hard work, we are proud to be the #1 solar provider for nonprofits in the Northeast. Join us! Ready to shape how a mission-driven solar company reaches new markets and builds lasting community partnerships? As Senior Marketing & Partnerships Manager at Resonant Energy, you'll own the strategy, systems, and team that drive brand recognition and qualified leads across Massachusetts and beyond. This is a builder role at a company with real momentum and a great team. Resonant is expanding into new markets and needs the infrastructure—campaigns, partnerships, playbooks, metrics—to get there. You'll have meaningful ownership over how the company grows its brand and generates leads, with a direct line between the systems you build and the communities that benefit from expanded solar access. If you want to do strategic marketing work that is also genuinely mission-driven, this is it.

Requirements

  • Bachelor's degree or equivalent professional experience
  • 8+ years of experience in marketing and either communications or channel partnership development
  • 3+ years of direct supervisory experience
  • Sales or business development experience
  • B2B marketing experience
  • Digital marketing experience
  • Experience in solar or clean energy
  • Experience in the nonprofit or affordable housing sector
  • Ownership: You can trust us to deliver—we take initiative, keep others informed, and demonstrate personal responsibility for outcomes and quality of work.
  • Collaboration: You can connect and work well with us—we address issues that hinder teamwork directly, navigate disagreements with care, and openly contribute our ideas while building awareness of our blind spots.
  • Adaptability/Resilience: You can count on us when things don't go as planned—we stay composed, adapt quickly, and find solutions instead of getting stuck or overwhelmed.
  • Operational Excellence: You can rely on our work to be holistic and thorough—we deliver accurate results, anticipate how our work affects others, and actively improve processes along the way.
  • Growth: You can learn and grow with us—we approach challenges with curiosity, exchange feedback constructively, help identify development opportunities, and value effort and collaboration alongside results.
  • Communications Development: Able to produce and oversee the creation of clear, compelling written content and outreach materials across multiple channels, adapting voice and message to target markets, funder audiences, and community partners
  • Demand Generation and Lead Management: Able to design and execute marketing campaigns and partnership programs that generate qualified leads, track performance against relevant KPIs, and continuously refine strategy based on what converts
  • Relationship Building: Able to develop trust-based relationships with mission-aligned organizations, community partners, and internal stakeholders, acting as a network connector who creates referral channels and sustains them over time
  • People Leadership: Able to manage, coach, and hold accountable a team of partnerships staff through clear expectations, structured feedback, and people development that builds individual and team capability
  • Strategic Leadership and Execution: Able to develop and operationalize marketing strategy across new and existing markets, balancing long-term brand positioning with near-term lead generation goals
  • Brand Development: Able to build and protect brand credibility in target communities, developing consistent messaging and positioning that supports recognition, trust, and lead generation across channels
  • Planning and Results Orientation: Able to builds systems, playbooks, and tracking infrastructure that make marketing and partnership activity measurable, repeatable, and tied to team performance targets
  • Salesforce
  • Content/email marketing platforms
  • Graphic design tools (Canva, Adobe Suite, or equivalent)
  • Google Workspace proficiency
  • MacOS / MacBook
  • Native or fluent English; second language spoken in Boston metro area a plus

Responsibilities

  • Develop and implement marketing strategy to drive lead generation across earned media, digital channels, community outreach, referrals, and returning clients
  • Build infrastructure for regular, targeted outreach and marketing—including cadence frameworks, content standards, and performance tracking—that enables the team to reach new clients and build brand in new and existing markets
  • Lead market-entry research and competitive analysis for new markets
  • Define marketing KPIs and build systems to track, analyze, and act on those metrics in support of team-level goals
  • Develop playbooks for follow-up and engagement across marketing touchpoints, including webinars, events, press releases, and ribbon cuttings
  • Create and manage written content distributed across the company's platforms, ensuring consistency of voice, message, and brand positioning
  • Evolve Resonant's messaging for new market expansion and maintain alignment across outreach channels
  • Identify, develop, and manage partnerships with mission-aligned organizations in new and existing target markets to establish referral channels, co-marketing programs, and brand recognition
  • Build and negotiate partnership agreements that drive qualified lead generation
  • Represent Resonant at targeted events, conferences, and lead generation opportunities
  • Support the partnerships team in managing and growing the impact of existing programs and partnerships
  • Manage the Partnerships and MarCom team, including KPI-setting, developmental feedback, and performance management
  • Build team capacity to hit marketing and partnership goals through coaching, structured training, and clear expectations
  • Create coordination infrastructure that enables smooth collaboration across partnerships and business development teams

Benefits

  • 100% premium coverage for you and your children, 33% coverage for your spouse (Healthcare)
  • 100% premium coverage for you (Dental)
  • Affordable premium w/exam, glasses, and contacts allowances (Vision)
  • $100 monthly reimbursement for mental health services (Mental Health Support)
  • Save money on pre-tax deductions for necessary expenses (Health and Dependent Care FSA)
  • 401k with automatic 3% employer contribution
  • 18 days annually (Vacation)
  • 8 days annually (Sick Leave)
  • 13 annually (Holidays)
  • Up to 12 weeks fully paid time to bond (Parental Leave)
  • 8 hours for volunteering, GOTV, and protest (Community Impact)
  • 3 hours off to do your civic duty (Voting Leave)
  • Other time as necessary, e.g. Jury duty, bereavement, etc.
  • $500 annually for each team member's growth (Professional Development Budget)
  • Quarterly company-wide events for fun and giving back (Culture Building)
  • Monthly T-pass (Commuter Support Options)
  • Commuter Rail reimbursement (Commuter Support Options)
  • Bike allowance for eco-friendly commuting (Commuter Support Options)
  • Option for 8am-4pm schedule to fit your life (Schedule Flexibility)
  • 6 weeks of fully remote work flexibility annually (Remote Work)
  • End work at 4pm to socialize with your colleagues (Friday Hard Stop)
  • Eligible for Options Agreement or Profit Sharing - real financial participation (Employee Ownership Opportunity)
  • Unlimited PTO (Employee Ownership Opportunity)
  • Democratic Voice - voting to elect delegates to join founders in making key company decisions (Employee Ownership Opportunity)
  • Shape Our Future - direct input on strategic direction (Employee Ownership Opportunity)
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