Senior Marketing Operations Specialist

Momentive

1d•Remote

About The Position

Momentive Software is seeking a Senior Marketing Operations Specialist to serve as a subject matter expert for HubSpot and Salesforce integrations. This role involves managing and optimizing integrations between these platforms and other martech tools, ensuring data accuracy and flow. The specialist will also be responsible for building and maintaining automated workflows for lead lifecycle management, campaign operations, and data governance. Collaboration with cross-functional teams, including Demand Generation, Sales Operations, and Revenue Operations, is crucial for supporting various operational processes and recommending system enhancements. The role requires a strong understanding of marketing automation, lead management, CRM data structures, and the ability to analyze campaign performance metrics. The ideal candidate will possess excellent communication skills, attention to detail, and a data-driven mindset, with the ability to manage multiple priorities effectively.

Requirements

Bachelor’s degree in Marketing, Communications, Technology, Business, Statistics, or related field.
4+ years of experience in marketing operations, CRM administration, or marketing automation.
Strong hands-on experience with: HubSpot
Strong hands-on experience with: Salesforce
Strong understanding of marketing automation workflows, lead management, and CRM data structures.
Experience building reports, dashboards, and analyzing campaign performance metrics.
Excellent attention to detail and organizational skills.
Strong analytical and problem-solving abilities with a data-driven mindset.
Ability to manage multiple priorities and collaborate effectively across teams.
Excellent written and verbal communication skills, including the ability to explain technical concepts to non-technical stakeholders.

Nice To Haves

Experience with additional marketing technologies preferred, including: 6sense
Experience with additional marketing technologies preferred, including: ZoomInfo
Experience with additional marketing technologies preferred, including: Chili Piper
Experience with additional marketing technologies preferred, including: Gong

Responsibilities

Serve as a subject matter expert for HubSpot and Salesforce integrations, supporting marketing, sales, and RevOps stakeholders on best practices, field governance, and workflow processes.
Manage and optimize integrations between HubSpot, Salesforce, and related martech platforms, including routing tools, enrichment systems, ABM platforms, and analytics tools.
Maintain field mappings, object relationships, lifecycle stages, and sync rules to ensure accurate and reliable data flow across systems.
Monitor and troubleshoot sync issues, workflow conflicts, API-related errors, and data inconsistencies.
Support ongoing CRM maintenance, including property management, form updates, segmentation, and user support.
Build, maintain, and optimize automated workflows supporting lead lifecycle management, lead scoring, segmentation, routing, nurture programs, and campaign execution.
Partner with Demand Generation and RevOps teams to ensure workflows align with GTM objectives and attribution requirements.
Support campaign execution within HubSpot, including audience segmentation, list management, email deployment, and QA processes.
Identify opportunities to improve operational efficiency through automation and process enhancements.
Support data governance initiatives by maintaining clean, standardized, and reliable marketing and sales data.
Implement and manage data enrichment and normalization processes to improve reporting and segmentation capabilities.
Develop and maintain reports and dashboards to measure campaign effectiveness, funnel performance, and operational health.
Analyze campaign engagement trends and audience behavior to provide actionable insights to marketing leadership.
Partner with Marketing Operations, Demand Generation, Sales Operations, and Revenue Operations teams to support lead routing, lifecycle management, scoring enhancements, and campaign tracking.
Provide recommendations on process improvements and system enhancements that improve operational performance and user experience.
Support testing and QA efforts related to CRM updates, integrations, workflows, and campaign launches.
Stay current on HubSpot, Salesforce, and marketing technology best practices and recommend enhancements where appropriate.