Senior Marketing Operations Manager
About The Position
The Brex Marketing team is looking for an experienced Senior Marketing Operations Manager to architect and optimize our B2B sales-led and channel-driven GTM engine. This role will define and maintain the systems, processes, and operational rigor that align Marketing, SDR, Sales, and Partner teams. We are looking for someone who is eager to design the future-state GTM tech stack—modernizing how leads flow, how insights are generated, and how operational workloads become more efficient through automation, AI, and agentic workflows. This person will champion operational excellence by improving lead management, automating revenue processes, increasing funnel velocity, and enabling more efficient cross-functional alignment.
Requirements
- 4+ years in Marketing Operations or Revenue Operations supporting B2B sales-led funnels.
- Hands-on experience administering Marketo, Salesforce, and LeanData.
- Deep expertise with lead routing, lead-to-account matching, and data orchestration workflows using LeanData or similar workflow automation tools.
- Proven ability to design automated workflows, operational processes, and scalable cross-system integrations.
- Experience using AI-driven tools or agentic workflows to automate SDR tasks, enrich lead data, or accelerate GTM execution.
- Strong analytical, system design, and documentation skills; able to translate business needs into scalable technical workflows.
- Experience collaborating with Sales, SDR, RevOps, and System/Engineering teams.
Nice To Haves
- Experience in FinTech or enterprise B2B SaaS environments.
- Familiarity with conversational marketing/ABM platforms like Qualified.
- Experience with tools like LeanData and Outreach in support of lead routing and SDR/BDR workflows.
- Experience with paid funnel operations is a plus (Google Ads, LinkedIn Ads, etc.).
- Understanding of partner/VAR operational workflows and partner attribution logic.
- Ability to design scalable integrations using tools like Segment, Zapier, or Workato-style platforms.
Responsibilities
- Own and evolve the GTM systems architecture, ensuring Salesforce, Marketo, LeanData, ZoomInfo, Qualified, Outreach, and Clay.io work together as a best-in-class, integrated ecosystem.
- Lead the design, governance, and optimization of data orchestration workflows using LeanData, including routing, prioritization, handoffs, and conversion logic across Marketing, SDR, and Sales teams.
- Design and execute a future-state operational roadmap focused on scaling B2B demand generation, ABM, and partner-led growth through automation, improved data flows, and AI-powered insights.
- Build automated lifecycle processes for lead scoring, enrichment, qualification, and cross-functional handoffs using LeanData, Zapier, Clay, Segment, and AI agents.
- Enhance sales productivity by implementing agentic workflows (e.g., automated follow-ups, enrichment workflows, SDR assistance tools) in Outreach and Salesforce.
- Manage data governance across Salesforce, Marketo, and Segment, ensuring reliable attribution, reporting, and pipeline visibility.
- Create AI-informed dashboards and reporting on pipeline performance, lead velocity, conversion, campaign effectiveness, and partner impact.
- Partner with RevOps, Sales Systems, and Engineering to operationalize cross-functional processes that reduce manual work and improve efficiency.
- Support partner/VAR motions through automated attribution, routing rules, partner engagement workflows, and integrated co-marketing processes.
- Continuously evaluate new tools, AI capabilities, and operational improvements that elevate our GTM infrastructure.
Benefits
- Up to four weeks per year of fully remote work
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
