Senior Marketing Operations Manager
About The Position
Aircall is seeking a Senior Marketing Operations Manager to act as the technical foundation for its Marketing and Go-To-Market (GTM) organizations. This role involves owning the architecture, integrity, and advancement of the marketing technology stack, covering areas like lead scoring, routing, attribution, and workflow automation. The successful candidate will be the key point person for understanding how systems are built, how data flows between them, and how to enhance their intelligence and efficiency. This individual contributor role will be the primary technical liaison to the Director of Marketing Strategy & Operations, reporting within the RevOps organization. The role requires close collaboration with Marketing, GTM Systems, Data Science, and Sales teams, as well as working with Growth and AI Automations teams to identify and implement automation opportunities across the sales funnel. This is a unique opportunity to be the technical architect of a modern, AI-forward Marketing Operations function, with significant ownership over technical decisions that will shape Aircall's future Marketing and GTM engine.
Requirements
- HubSpot certification(s) with strong, hands-on production experience administering and architecting HubSpot at scale
- Salesforce expertise with strong, hands-on production experience administering and architecting Salesforce at scale
- Proven experience developing and deploying attribution models (multi-touch attribution or comparable methodologies) in a B2B or SaaS environment
- Deep understanding of data structure and architecture, including object relationships, data flow, APIs, webhooks, and integration patterns between marketing and CRM systems
- Track record of cross-functional collaboration with Marketing, GTM Systems, Data Science, and Sales stakeholders
- Experience owning lead routing/assignment logic and related Sales-Marketing handoff processes
- Comfortable operating as a technical owner and decision-maker, not just an implementer
Responsibilities
- Serve as the primary technical decision-maker for the Marketing stack, setting standards for how systems are configured, integrated, and maintained
- Design and deploy attribution models, ensuring methodology is sound, documented, and defensible to Marketing and Sales stakeholders
- Own lead scoring model development in partnership with Data, covering scoring, routing/assignment, and tracking of leads end-to-end
- Architect and maintain the data structures underlying lead, contact, account, and opportunity objects across HubSpot and Salesforce, ensuring clean, reliable data flow between systems
- Redesign and own lead/account routing and assignment rules, partnering with Sales Ops and GTM Systems to reduce speed-to-lead and routing errors
- Partner with Growth and AI Automations to identify and build automation opportunities across enrichment, workflows, chatbot/agent experiences, and intent signal capture
- Act as the technical counterpart to Data Science and Systems teams on modeling, data quality, and reporting infrastructure needs
- Evaluate, recommend, and implement new MarTech tools, building the business case and integration plan for each
- Build scalable documentation (SOPs, architecture diagrams, data dictionaries), so systems knowledge isn't siloed
- Enable Marketing to scale campaign velocity and expand self-serve capabilities across the stack
- Partner directly with the Director of Marketing Strategy & Operations as a technical thought partner on stack strategy, prioritization, and roadmap
Benefits
- Competitive salary package & benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
