Senior Marketing Operations Manager

Algolia

2d•$140,000 - $165,000•Hybrid

About The Position

The Marketing Operations Manager will work with members of our global marketing team to build and execute digital and field marketing campaigns. This role will be crucial in helping our team launch marketing campaigns effectively. In order to deliver high quality campaigns, you must be willing to build, test, and measure the performances of all our marketing programs. Your day to day activities may range from list uploads to building out intricate nurture campaigns for target audiences. Your role will also consist of maintaining our database and making sure that all members of our marketing team are handling our database with the utmost care.

Requirements

2-3+ years Marketo experience.
2-3+ years Salesforce experience.
2-3+ years managing opt-ins/outs internationally.

Nice To Haves

Adobe Certified Expert preferred.
Experience with agile/scrum processes preferred.
Preference for candidates with experience at our current stage and beyond (over 10,000 customers)

Responsibilities

Help maintain and monitor the Lead Lifecycle processing in Marketo, making sure the right leads are scored and processed as expected and delivered to Salesforce.com.
Create/manage SFDC and Marketo setups for campaign execution.
Create/manage audiences for emails through Marketo Smart Lists.
Advise marketing managers on optimization of campaigns, such as recommending audience segmentation, making campaign processes repeatable, building better efficiency in campaign setups, etc.
Monitor the email calendar to identify audience overlaps.
Monitor data quality, ensuring leads are captured in Marketo and bi-directionally sync with Salesforce accurately.
Manage GDPR/Data Privacy Compliance & audiences through smart lists in Marketo. Collaborate cross functionally to ensure opt-ins/outs are shared centrally.
Manage global forms and email templates in Marketo.
Help import offline lists into Marketo.
Participate in the Agile Scrum process with the Marketing Operations team, ensuring sprint commitments are honored.
Manage stakeholder communication to establish alignment on priorities and due dates.