Senior Marketing Operations Manager

LanceDB

1d•$160,000 - $190,000

About The Position

LanceDB is seeking a Senior Marketing Operations Manager to establish and manage the marketing technology stack, data flow, and reporting systems. This role involves partnering with the Head of RevOps to oversee the marketing funnel from lead capture to qualified opportunity, including lead routing, scoring, attribution, and campaign operations. A key focus will be developing a program to monetize the open-source funnel by converting product and community signals into sales outreach. This is a foundational role for a small, fast-moving team, requiring the individual to design, implement, and maintain operational processes as the go-to-market strategy evolves.

Requirements

Thrive in a fast-paced, startup environment with high-caliber teams.
6-8 years in marketing operations, revenue operations, or growth operations at B2B technology companies, ideally related to developers or AI.
AI-pilled: comfortable with a GTM engineering approach and using AI tools like Claude or Codex for intelligent automations.
Deep, hands-on experience with a CRM (SFDC or HubSpot) focusing on marketing automation, workflows, lifecycle, reporting, and data modeling.
Experience with the modern GTM data stack, including enrichment and workflow tools (e.g., Clay), signal platforms (e.g., Common Room), sales engagement (e.g., Apollo), ad platforms, and web analytics.
Hands-on experience designing lead routing and account assignment, including event lead flow.
Track record of building attribution and pipeline reporting that leadership trusts and uses for decision-making.
Proven ability to own work end-to-end independently.
Foundation-builder's mindset: motivated by creating process, systems, and measurement where little exists.
Thoughtful use of AI as an operator, iterating on its application to improve work.
Excellent communication skills to partner with founders, Sales, RevOps, and Engineering.

Nice To Haves

Experience with PLG, open-source, or product-usage signals feeding a sales-led motion.
Experience at an AI, database, data infrastructure, or developer tools company.
Scripting and API experience (Python, webhooks, reverse ETL).

Responsibilities

Manage marketing systems including HubSpot, signal and enrichment tools, advertising platforms, web analytics, and event/webinar tooling.
Build and manage lead management processes: capture, enrichment, account assignment, routing, lifecycle stages, and scoring.
Oversee end-to-end event lead flow: registration, badge scans, enrichment, account assignment, and follow-up within SLAs.
Develop and manage the open-source qualified lead program in collaboration with Product, Engineering, and Marketing.
Contribute to attribution and marketing reporting, building dashboards for sourced and influenced pipeline by channel, program, and account.
Own marketing data hygiene, field governance, deduplication, and enrichment in partnership with RevOps.
Execute campaign operations: forms, landing pages, email programs, list uploads, and registration flows.
Support Marketing's operating rhythm: weekly funnel reporting, budget tracking, and data for quarterly planning.
Partner with Revenue Marketing on ABM infrastructure, including target account lists, segmentation, intent/engagement signals, and program measurement.
Proactively identify and implement improvements using AI and automation for enrichment, research, and reporting workflows.