Senior Marketing Operations Manager

Horizon3

1d•$145,000 - $185,000•Remote

About The Position

Horizon3 is seeking a Senior Marketing Operations Manager to own and scale the systems, processes, and data foundation that power the company's go-to-market engine. This role is central to Marketing, Sales, and RevOps, focusing on translating strategy into measurable pipeline and revenue impact. The ideal candidate will be a strategic operator and a hands-on builder, responsible for the architecture and roadmap of the marketing tech stack, leading complex cross-functional projects, and setting standards for campaign management and measurement. This position requires a high degree of independence and the ability to tackle challenging problems.

Requirements

6+ years of experience in marketing operations, revenue operations, or a related role in B2B SaaS or technology.
Expert, hands-on experience with marketing automation (Pardot or Marketo preferred) and Salesforce, including administering integrations between them.
Track record of leading complex, cross-functional systems projects end to end, such as a lifecycle redesign, a scoring and routing overhaul, a platform migration, or an attribution rollout.
Deep understanding of lead lifecycle management, scoring, routing, segmentation, and campaign tracking.
Strong background in data management, analytics, and performance reporting.
Experience operationalizing account-based marketing programs.
Hands-on experience using AI tools to automate workflows, solve problems, and improve team efficiency.
Comfortable operating in ambiguity and building processes where none exist.
Able to explain technical trade-offs to non-technical stakeholders and get to a decision.
Detail-oriented with a bias for action. You deliver accurate work quickly and own QA.

Nice To Haves

Experience with the wider GTM stack, such as Chili Piper, Zuddl, RevSure, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk.
Familiarity with data visualization tools (Tableau, Power BI) or working SQL.
Experience in cybersecurity, highly technical B2B markets, or enterprise go-to-market motions.

Responsibilities

Maintain and support the day-to-day operations and functional health of the marketing automation platform and its Salesforce integration, including segmentation, scoring, routing, nurturing, lifecycle workflows, and compliance tasks (GDPR, CCPA, etc.).
Assist in the evaluation, research, and rollout of new GTM tech stack tools, including supporting business case development, coordinating vendor logistics, and facilitating implementation steps.
Conduct routine audits, testing, and troubleshooting across the marketing tech stack to identify inefficiencies and implement technical fixes.
Execute data governance protocols to ensure data accuracy and consistency across all integrated systems.
Flag funnel conversion and handoff problems and drive the fixes across teams.
Support campaign managers with program setup, pre-launch QA, and tracking validation for timely multi-channel launches.
Facilitate the day-to-day execution of ABM programs, assisting with account list uploads, segmentation updates, tool configuration, and reporting pulls.
Monitor operational workflows for bottlenecks and assist in deploying process tweaks that improve efficiency and accuracy.
Support the maintenance and optimization of systems and automations that reduce manual work and keep marketing data clean and actionable.
Assist in researching and implementing AI agents or automated workflows to replace manual processes.
Track emerging marketing technologies and AI tooling, sharing relevant insights and research with leadership.
Maintain comprehensive documentation for workflows, SOPs, and system configurations, and support end-user training and enablement for the marketing team.
Provide peer guidance and onboarding support to analysts and marketing operations teammates.
Partner with the Senior Marketing Analytics Manager on attribution, dashboards, and metric definitions, ensuring systems capture necessary reporting data.
Monitor marketing data quality and troubleshoot issues across the GTM stack (Pardot, Salesforce, Chili Piper, etc.).
Support attribution modeling and lead scoring initiatives.
Serve as an operations partner to Demand Generation, Sales, Finance, RevOps, and IT.
Align cross-functionally on goals, definitions, and processes across the funnel.