Senior Marketing Operations Manager

Airlock Digital•San Francisco, CA

3d•$123,000 - $154,000•Remote

About The Position

Airlock Digital is a global leader in application control and allowlisting, seeking to empower organizations to run only what they trust and operate free from malware and ransomware. With rapid growth across Australia, North America, and EMEA, Airlock Digital is committed to its core values of respect, determination, and integrity, supporting a diverse and expanding global customer base. The company prides itself on being a team of humble, collaborative, and driven professionals who support one another and share a passion for cybersecurity. This role is central to generating, measuring, and accelerating pipeline, owning everything from MQL frameworks to attribution modeling and end-to-end funnel reporting. The Senior Marketing Operations Manager will own and execute within HubSpot, building the system and shaping long-term direction to optimize for Airlock Digital's strategic advantage, ensuring every campaign, channel, and touchpoint is measurable, optimized, and directly tied to revenue outcomes.

Requirements

7+ years in Marketing Operations, Revenue Operations, or similar roles in B2B SaaS or cybersecurity
Proven track record building MQL models, attribution frameworks, and pipeline reporting
Deep, hands-on experience with HubSpot as a primary CRM and marketing automation platform
Experience building systems from the ground up—not just maintaining them
Strong understanding of full-funnel marketing and sales processes
Advanced knowledge of HubSpot workflows, reporting, and integrations
Comfortable working with data tools (e.g., Excel, BI tools) to extend HubSpot capabilities

Nice To Haves

Highly detail-oriented with a strong bias for data accuracy and integrity
Equal parts strategic thinker and hands-on builder
Focused on outcomes—especially pipeline growth and revenue impact
Expertise in data modeling, segmentation, and reporting
Experience with multi-touch attribution and campaign measurement

Responsibilities

Design, implement, and continuously refine our MQL and lifecycle stage framework
Partner with Sales to ensure tight alignment on lead qualification, routing, and SLAs
Identify bottlenecks in the funnel and drive improvements that accelerate pipeline velocity
Work with RevOps and Finance to build and maintain multi-touch attribution models in HubSpot
Establish clear reporting on channel performance, campaign ROI, and revenue contribution
Move the organization beyond vanity metrics to pipeline and revenue-focused measurement – build a Marketing Operations system that scales with the business
Own the entire HubSpot instance, including architecture, data structure, workflows, and integrations
Build and optimize lead scoring models
Build and optimize lifecycle automation
Build and optimize campaign tracking and UTM governance
Build and optimize dashboards and reporting frameworks
Ensure data cleanliness, consistency, and scalability
Develop executive-level dashboards that provide clear visibility into pipeline generation, conversion rates across the funnel, and campaign and channel performance
Create a single source of truth for marketing and revenue data
Deliver actionable insights that influence budget allocation and strategy
Work closely with Marketing, Sales, and RevOps to align on definitions, processes, and reporting
Support campaign execution with proper tracking, segmentation, and measurement frameworks
Enable Marketing leadership with clear, data-backed recommendations
Own Marketing automation and campaign management to support email builds, website, and newsletters
Day to day support of lead list uploads