Senior Manager, Marketing Operations

Carrier•Charlotte, NC

1d•$117,500 - $234,500•Hybrid

About The Position

The Senior Marketing Operations Manager is responsible for driving operational excellence, insight generation, and performance management across CHVAC Marketing. This role enables data‑driven decision‑making by leading market research, competitive intelligence, analytics, and marketing systems to ensure campaigns and investments deliver measurable business impact. This role serves as a senior connective hub across Marketing, Sales, Strategy, Finance, IT, and external partners—owning marketing infrastructure, CRM integration, and performance rigor while supporting near‑term execution and long‑range growth initiatives. This position follows a hybrid schedule, with 3 days onsite and 2 days remote per week

Requirements

Bachelor’s degree
10 + years of experience in marketing operations, analytics, and/or performance-driven marketing roles

Nice To Haves

Bachelor’s degree in Marketing, Business, Analytics
Experience in HVAC, building systems, or industrial B2B industries
Experience with marketing attribution modeling and campaign-to-pipeline reporting
Proficiency with analytics and visualization tools (e.g., Tableau, Power BI, Google Analytics)
Experience managing marketing technology ecosystems (CRM, automation platforms, DAM)
Strong executive communication and presentation skills, with ability to influence senior stakeholders
Proven experience managing CRM platforms (e.g., Salesforce) and marketing automation systems
Demonstrated experience building and managing marketing performance frameworks, including KPIs, dashboards, and reporting

Responsibilities

Conducts comprehensive market research to gather data on market trends, customer needs, buying behaviors, and industry developments across CHVAC segments and verticals.
Performs in‑depth competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT) of key competitors.
Monitors competitor activity, market shifts, and emerging industry trends to proactively identify risks and growth opportunities.
Translates competitive insights into recommendations that influence marketing strategy, sales enablement, portfolio positioning, and long‑range planning.
Establishes and governs marketing performance metrics, dashboards, and reporting to measure effectiveness, ROI, and contribution to CHVAC business objectives.
Works with marketing managers to tracks campaign performance, pipeline impact, attribution, and channel effectiveness to inform continuous optimization and future investment decisions.
Leads end-to-end lead management for events and trade shows, including lead capture strategy, CRM campaign setup, lead routing, sales follow-up processes, SLA tracking, data quality, and post-event performance reporting.
Owns and continuously optimizes end‑to‑end marketing operations processes to ensure consistency, efficiency, and scalability.
Is accountable for CRM and Salesforce integration for all marketing campaigns, including campaign setup, lead flow, attribution modeling, pipeline visibility, and reporting.
Serves as the primary marketing liaison to Sales Operations, Digital, and IT to ensure seamless data flow across CRM, marketing automation, analytics, and reporting tools.
Manages and evolves the marketing technology stack, including CRM, marketing automation platforms, analytics tools, and digital asset management (DAM).
Drives process standardization, governance, and automation to improve speed, visibility, compliance, and effectiveness of campaign execution.
Acts as a strategic partner to Sales, Product, Strategy, Communications, and Regional Marketing leaders to enable aligned planning and disciplined execution.
Leads agency and vendor performance from an operational and measurement standpoint, ensuring consistent CRM usage, data quality, and reporting standards.