Senior Marketing Operations Manager

Fieldwire•San Francisco, CA

3d•Hybrid

About The Position

We are looking for a Senior Marketing Operations Manager to lead and evolve Marketing Operations in a scaled, multi-team organization. This role is both strategic and hands-on, involving setting the vision for how marketing operates at scale while staying closely involved in execution, systems, and analytics. The role is a key partner to Marketing, Sales, Product, and RevOps leadership, responsible for ensuring the marketing engine is efficient, aligned, measurable, and continuously improving as the business grows.

Requirements

8+ years of experience in Marketing Operations, Revenue Operations, or GTM Operations.
Must be Marketo Certified.
Proven experience operating in a scaled B2B organization (SaaS or complex GTM preferred).
Deep, hands-on expertise with CRM, marketing automation, and analytics tools.
Strong analytical mindset with the ability to turn data into actionable insights.
Demonstrated ability to operate at both strategic and executional levels.
Excellent stakeholder management and executive communication skills.
Comfortable driving change, structure, and clarity in complex environments.

Responsibilities

Own the end-to-end Marketing Operations strategy for a scaled organization, balancing flexibility with governance.
Act as the primary Marketing Ops partner to senior marketing leadership.
Own and actively manage the marketing technology stack (e.g., Dreamdata, Marketo, and related tools).
Configure, optimize, and troubleshoot systems to support campaigns, launches, and lifecycle programs including email, landing pages, and lead flows.
Ensure data quality, integrations, and system performance across tools through thorough QA of all implementations.
Lead vendor selection, renewals, and day-to-day tool optimization.
Establish and maintain scalable workflows, templates, and operating rhythms.
Identify gaps in the marketing technology stack and recommend tools to improve efficiency, capability, and scale.
Identify operational bottlenecks and design solutions that scale globally and work across functions.
Partner closely with the CRM and RevOps teams to manage approvals, releases, and cross-tool dependencies.
Drive automation and standardization while maintaining flexibility where needed to support growth.
Enable segmentation, regional execution, and localization from an operational and systems perspective.
Design, build, and continuously optimize workflows, processes, and automation supporting marketing campaigns and lifecycle programs.
Define and own marketing and funnel metrics across the full customer journey.
Build and maintain executive-ready dashboards and recurring performance reporting.
Deliver insights that inform investment decisions, strategy, optimization, and campaign performance.
Partner closely with RevOps and Finance on attribution, pipeline, and ROI measurement.
Serve as a trusted operational partner to Growth Marketing, Sales Ops, RevOps, Finance, Product, and Regional Marketing teams.
Align on data definitions, KPIs, SLAs, and handoffs across GTM teams.