Senior Marketing Operations Manager

Axonify•Waterloo, ON

11d•CA$103,000 - CA$153,000•Hybrid

About The Position

Axonify is seeking a Senior Marketing Operations Manager to own the systems, data, and processes that support their marketing and revenue teams. This role is crucial for making the marketing funnel measurable, trustworthy, and scalable, ensuring that pipeline and revenue decisions are based on reliable data. The Senior Marketing Operations Manager will report to the Senior Director, Business Operations and act as the end-to-end owner of Marketing Operations.

Requirements

6+ years in Marketing Operations or Revenue Operations, ideally in B2B SaaS.
Marketo admin certification or equivalent hands on experience is required.
Salesforce proficiency required; admin experience is an asset.
Strong working knowledge of marketing attribution (Bizible experience strongly preferred).
Experience with Clay is an asset.
Familiarity with ABM platforms (6sense or Demandbase) is an asset.
Strong analytical skills with hands on experience in funnel data, reporting, and translating insights into recommendations.
Proven ability to manage complex, cross-functional projects and influence without authority.
Proven ability to document processes clearly and communicate them across teams.
Experience working inside a RevOps structure that connects marketing, sales, and CS is a strong asset.

Nice To Haves

Salesforce admin experience is an asset.
Bizible experience strongly preferred.
Experience with Clay is an asset.
Familiarity with ABM platforms (6sense or Demandbase) is an asset.
Experience working inside a RevOps structure that connects marketing, sales, and CS is a strong asset.

Responsibilities

Own the strategy, administration, and governance of the marketing tech stack (Marketo, Bizible/Adobe Measure, 6sense, Qualified) as the final decision-maker on configuration and standards.
Define and enforce data standards across marketing systems, ensuring clean, reliable data flows into Salesforce.
Own vendor relationships for Marketing Ops-administered tools: manage renewals, usage, and performance against business needs.
Set build-vs-buy direction for the marketing stack, evaluating new tools against existing capabilities and owning the recommendation.
Define and maintain the campaign infrastructure in Marketo — program templates, scoring models, lifecycle stages, lead routing, and nurture logic — that the marketing team executes within.
Define campaign operations standards for the marketing team: briefing process, QA, and post-campaign measurement frameworks.
Own account list management and data workflows in 6sense that support ABM program execution.
Partner with the broader Business Operations team on Clay workflows supporting marketing use cases including list building and audience segmentation.
Own marketing attribution infrastructure (Bizible) and ensure attribution models are accurate, well-documented, and trusted by stakeholders.
Build and maintain dashboards for the VP Marketing and CRO: pipeline contribution, MAL→SQL conversion, CAC, campaign ROI, and channel performance.
Define the funnel definitions and reporting standards used across Marketing and RevOps, driving alignment on data interpretation.
Support forecasting and planning cycles with clean, accurate funnel data.
Own lead routing logic and rules — in partnership with RevOps — ensuring inbound leads reach the right rep at the right time (Qualified, RingLead, Marketo).
Establish and maintain data hygiene practices: deduplication, list management, contact and account data maintenance, and enrichment standards.
Define, document, and maintain Marketing Ops processes — making them repeatable, auditable, and understood across the teams that depend on them.
Partner with Enablement to train GTM teams on new tools, workflows, and processes as they're introduced.
Own the alignment of Marketing Ops strategy with the broader RevOps strategy.