Senior Marketing Manager, Fintech
About The Position
Experian is seeking a Senior Marketing Manager to lead marketing strategy for fintech markets. Based in the Costa Mesa, California area, the role is hybrid and involves collaborating with colleagues in person. The position reports to the Senior Director of Vertical Marketing and Operations. The Senior Marketing Manager will translate market and customer insights into marketing plans and lead integrated, cross-channel programs from planning through delivery, measurement, and optimization. The role will influence team priorities, develop compelling programs, manage complex initiatives, build understanding across teams, and connect marketing activity to measurable business outcomes.
Requirements
- At least 10 years of experience in marketing, market strategy, product marketing, industry marketing, or a related field.
- Bachelor's degree in marketing, business, communications, or a related field.
- Experience executing integrated marketing strategies and campaigns.
- Experience managing complex programs from strategy through execution.
- Experience with positioning, messaging, content development, audience segmentation, and campaign measurement.
- Experience collaborating with partners to build understanding in a matrixed organization.
- Experience communicating in writing and verbally with partners, including senior leaders.
- Experience connecting marketing activities to goals and measurable outcomes.
Nice To Haves
- Master's degree or another advanced degree.
- Experience in fintech, B2B, technology, data, analytics, or another complex business environment.
- Experience developing sales enablement materials, expertise, industry content, or executive communications.
- Experience supporting product launches, events, advisory programs, or strategic partnerships.
- Familiarity with marketing automation, campaign analytics, and other marketing technologies.
Responsibilities
- Lead the development of marketing strategy and annual plans for an assigned market, aligning priorities with company goals and growth opportunities.
- Monitor market conditions, customer needs, industry trends, and competitive dynamics to identify opportunities and inform marketing and go-to-market decisions.
- Translate market insights into positioning, messaging, content, sales enablement, and integrated marketing programs that address audience needs and support business growth.
- Lead complex, cross-channel marketing campaigns and programs from concept through execution, measurement, and optimization.
- Build agreement across team members, influence priorities, and guide programs that advance market and business goals.
- Develop recommendations for marketing investments, including events, partnerships, content, and other market engagement opportunities, and help focus resources on high-value activities.
- Monitor program performance and growth, using data and partner feedback to improve effectiveness, inform decisions, and demonstrate results.
- Serve as a subject matter resource for the assigned market, strengthening internal understanding of market dynamics, customer priorities, considerations, and messaging.
- Identify opportunities to improve processes, planning and measurement, operational efficiency, and repeatable frameworks for marketing execution.
Benefits
- Comprehensive benefits package, including medical, dental, vision, and matching 401(k).
- Flexible work environment, with the ability to work remotely, hybrid, or in-office.
- Flexible time off, including volunteer time off, vacation, sick time, and 12 paid holidays.
- 20 days of flexible time off.
- Variable pay opportunity.
- Uncapped commission.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
