Senior Marketing Manager, Fintech

Experian•Costa Mesa, CA

2d•Hybrid

About The Position

Experian is seeking a Senior Marketing Manager to lead marketing strategy for Fintech markets. The role translates market and customer insights into marketing plans and leads integrated, cross-channel programs from planning through delivery and measurement. The manager develops compelling programs, manages complex initiatives, builds understanding across teams, and connects marketing activities to measurable outcomes. The position is aligned with Experian’s Costa Mesa, California office. The company encourages collaboration with colleagues in person, and the role reports to the Senior Director of Vertical Marketing and Operations.

Requirements

10 or more years of experience in marketing, market strategy, product marketing, industry marketing, or a related field.
Bachelor’s degree in marketing, business, communications, or a related field.
Experience executing integrated marketing strategies and campaigns.
Experience managing complex programs from strategy through execution.
Experience with positioning, messaging, content development, audience segmentation, and campaign measurement.
Experience collaborating with partners to build understanding in a matrixed organization.
Experience communicating in writing and verbally with partners, including senior leaders.
Experience connecting marketing activities to goals and measurable outcomes.

Nice To Haves

Master’s or another advanced degree.
Experience in Fintech, B2B, technology, data, analytics, or another complex business environment.
Experience developing sales enablement materials, expertise, industry content, or executive communications.
Experience supporting product launches, events, advisory programs, or strategic partnerships.
Familiarity with marketing automation, campaign analytics, and other marketing technologies.

Responsibilities

Lead marketing strategy and annual plans for an assigned market, aligning priorities with company goals and growth opportunities.
Monitor market conditions, customer needs, industry trends, and competitive dynamics to identify opportunities and inform marketing and go-to-market decisions.
Translate market insights into positioning, messaging, content, sales enablement, and integrated marketing programs that address audience needs and support business growth.
Lead complex, cross-channel marketing campaigns and programs from concept through execution, measurement, and optimization.
Build agreement across team members, influence priorities, and guide programs that advance market and business goals.
Develop recommendations for marketing investments, including events, partnerships, content, and other market engagement opportunities, and help focus resources on high-value activities.
Monitor program performance and growth, using data and partner feedback to improve effectiveness, inform decisions, and demonstrate results.
Serve as a subject matter resource for the assigned market, strengthening internal understanding of market dynamics, customer priorities, considerations, and messaging.
Identify opportunities to improve processes, strengthen planning and measurement, increase operational efficiency, and create repeatable marketing execution frameworks.