Senior Marketing Manager

Sage Hospitality•Austin, TX

9d•Onsite

About The Position

Sage Hospitality Group is seeking a Senior Marketing Manager for the Hotel Van Zandt in Austin, Texas. This role is responsible for assisting with the development, implementation, and management of online marketing programs, websites, social media, SEO, content, and related initiatives. The ideal candidate will coordinate with external digital agencies and property staff to achieve program objectives and maximize revenue, demonstrating enthusiasm and passion for all aspects of marketing. Working under the Director of Sales and Marketing, this position contributes to creating unique property identities with forward-thinking positioning statements, supported by online and offline content and initiatives.

Requirements

A four year college degree or equivalent education/experience.
A minimum of 6 years of experience in a marketing position.
Hospitality experience in the Austin market is required.
Strong interpersonal, verbal and written communication skills
Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
Ability to negotiate effectively
Excellent attention to detail and multi-tasking skills
Professional appearance and manner
Computer literacy, specifically MS Word for Windows
Communication at all levels; multi-tasking; time management

Nice To Haves

Ideally within hospitality or lifestyle industry

Responsibilities

Primary focus on marketing strategy, campaign oversight, and digital presence
Develop and implement integrated marketing plans aligned with business goals that support rooms and food and beverage
Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company websites, and third party sites
Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO and support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing, paid social, and email listings
Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
Recommend changes and new reporting based on changes in technology, CMS, social networks or other areas in conjunction with changing business needs
Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
Leads messaging and concepting, oversees agency creative direction
Current search engine optimization (SEO) strategies
Use of content management systems (CMSs) to update hotel websites
Manages influencer stay strategies and coordinates with PR
Guide campaign content and creative direction
Analyze marketing KPIs and provide actionable insights to DOSM
Create and update visual assets
Capture and curate real time content to continue constant refresh
Adobe Creative Suite including Photoshop, Illustrator and Acrobat and Canva
Experience in marketing or graphic design, ideally within hospitality or lifestyle industry
Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
Current search engine optimization (SEO) strategies
Use of content management systems (CMSs) to update hotel websites
Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
Adobe Creative Suite including Photoshop, Illustrator and Acrobat