Senior Marketing Manager

Q2 Software • Austin, TX

3d • Hybrid

About The Position

Q2 is a leading provider of digital banking and lending solutions to banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally. Our mission is simple: build strong and diverse communities through innovative financial technology—and we do that by empowering our people to help create success for our customers. We are seeking a Senior Marketing Manager to take full ownership of the marketing strategy, planning, and execution for an assigned Q2 product line. This is a highly collaborative, AI-forward role, working cross-functionally with Product Marketing, Communications, Content, Brand, Sales, Customer Success, and Product teams. The Senior Marketing Manager will coordinate and report on all marketing activities and campaigns for their assigned product line, ensuring integrated plans drive business results and align with broader company objectives. This role expects equal fluency in integrated B2B marketing and AI-enabled automation. The person in this seat will not only run the campaigns; they will build, deploy, and scale AI workflows that compress cycle times, improve campaign quality, and multiply the team’s output. If you are a strong marketer who has not yet touched AI beyond casual use, this is not the role. If you are an AI builder who has never owned a B2B campaign, this is also not the role. We need both. AI and Automation Responsibilities Build and maintain AI-enabled workflows that automate repetitive marketing work across research, copy drafting, campaign QA, reporting, briefing, list hygiene, and enablement. Design and ship reusable AI assets (custom GPTs, Claude Projects, agent skills, or equivalent) that other marketers can plug directly into their daily work. Connect Q2’s marketing stack (Salesforce, Marketo, Wrike, Confluence, and adjacent tools) using native integrations to remove manual hand-offs. Apply structured prompt engineering and context design to produce on-brand campaign copy, briefs, first-pass reporting narratives, and research summaries at speed. Go deep on the AI functionality already available inside Q2’s existing tech stack (Salesforce, Marketo, Wrike, Confluence, Microsoft 365, Claude, and others), identify where those features can replace manual work, and publish playbooks so the rest of the team can adopt what works. Partner with Marketing Operations, IT, and the AI Transformation Office (AITO) to keep all AI usage inside Q2’s data governance, brand, and compliance guardrails. Measure the time, cost, and quality impact of each AI workflow so we can defend or retire what we build based on evidence.

Requirements

• Typically requires a Bachelor’s degree and a minimum of 8 years of related experience; or an advanced degree with 6 years of experience; or equivalent related work experience.
• Understanding of B2B product marketing and product management preferred
• Must have ability to quickly build a strong understanding of Q2’s go-to-market strategy, the Q2 sales process, and the process buyers go through in selecting and buying software.
• Excellence in metrics and measurement of demand gen campaign success is key.
• Demonstrate exceptional communication/presentation skills, both written and verbal.
• Understand Q2’s target customers, their pains, and how Q2 is uniquely suited to help them
• Understand competitors and their offerings, and ability to position Q2 to win against them
• Strong project and time management skills required to efficiently move between work places and multiple, concurrent projects
• Experience in project management tools such as Wrike, preferred
• Experience with Salesforce reporting, dashboards and campaigns required
• Communications and interpersonal skills – ability to build strong working relationships with sales teams and leaders
• Prone to action, results focused, KPI focused
• Must be able to thrive in a fast-paced environment
• This position requires fluent written and oral communication in English.
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

• AI-enabled workflows that automate repetitive marketing work across research, copy drafting, campaign QA, reporting, briefing, list hygiene, and enablement.
• Design and ship reusable AI assets (custom GPTs, Claude Projects, agent skills, or equivalent) that other marketers can plug directly into their daily work.
• Connect Q2’s marketing stack (Salesforce, Marketo, Wrike, Confluence, and adjacent tools) using native integrations to remove manual hand-offs.
• Apply structured prompt engineering and context design to produce on-brand campaign copy, briefs, first-pass reporting narratives, and research summaries at speed.
• Go deep on the AI functionality already available inside Q2’s existing tech stack (Salesforce, Marketo, Wrike, Confluence, Microsoft 365, Claude, and others), identify where those features can replace manual work, and publish playbooks so the rest of the team can adopt what works.
• Partner with Marketing Operations, IT, and the AI Transformation Office (AITO) to keep all AI usage inside Q2’s data governance, brand, and compliance guardrails.
• Measure the time, cost, and quality impact of each AI workflow so we can defend or retire what we build based on evidence.

Responsibilities

• Work across the internal marketing team (comms, product marketing, content, field marketing and more), to build an integrated campaign strategy that meets our awareness and demand gen goals
• Develop compelling marketing campaigns, aligned with sales, that drive demand for Q2 products and services; Campaigns may include a variety of channels from email, digital, virtual events, and more
• Regularly test innovative concepts to identify new ways to drive results
• Define, document and execute end-to-end project plans that move a campaign from initial concept to successful delivery seamlessly in coordination with key stakeholders
• Partner with the broader Marketing and Sales organization to leverage deep customer insights in order to define and shape ongoing campaigns to ensure they serve the needs of Q2 and its customers to deliver appropriate business results
• Work with teams outside of Marketing (product, emerging business, sales, etc.) to support the overall vision and mission of the business out into the target market
• Leverage marketing technology to execute, track and report on campaign activity and success (Salesforce, Marketo, Confluence, Wrike, etc.)

Benefits

• Health & Wellness
• Hybrid Work Opportunities
• Flexible Time Off
• Career Development & Mentoring Programs
• Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents
• Community Volunteering & Company Philanthropy Programs
• Employee Peer Recognition Programs – “You Earned it”

What This Job Offers

• Job Type: Full-time
• Career Level: Senior