Senior Marketing Manager

Liberty Mutual Insurance•Boston, MA

1d•Hybrid

About The Position

This role serves as a critical bridge between marketing, Public Relations (PR), and internal communications teams. The Senior Marketing Manager will play a key role in aligning messaging, supporting media engagements, and developing strategic communications for senior leadership. This position partners with marketing managers, business segment leaders, PR partners, Enterprise communications managers, and cross-functional teams to develop and deploy marketing strategies, campaigns, and communications programs that align with key business priorities. The ideal candidate is a strategic thinker, skilled communicator, and detail-oriented executor who excels at moving between big-picture strategy and polished, precise deliverables.

Requirements

Bachelor's degree with a concentration in Marketing, Communications, Public Relations, Journalism, or a related field required; MBA preferred.
7–8+ years of relevant and progressively more responsible experience within a marketing-driven organization.
Marketing, Communications, Public Relations and/or Journalism experience required.
Demonstrated experience in generalist marketing, including campaign management, brand marketing, and content strategy.
Strong background in corporate communications, including media relations support, executive messaging, and PR collaboration.
Proven ability to develop executive-level talking points, briefs, and messaging documents.
Advanced experience using data, insights, and analytics to tell a story and drive business decisions.
Ability to translate key business and marketplace insights into actionable strategies and messages.
Exceptional written and verbal communication skills with a keen eye for detail and narrative structure.
Highly effective project management skills with the ability to manage multiple priorities and deadlines simultaneously.
Strong analytical, collaboration, organizational, and presentation skills.
Strong knowledge of MS Office suite, including PowerPoint; familiarity with creative project management software (e.g., Workfront).
Ability to work in a fast-paced environment, plan and execute projects independently, and collaborate across internal teams to deliver on shared goals.
Proactively seeks to apply new tactics and skills to enhance current role, educate colleagues, and improve broader team performance.

Nice To Haves

Experience in B2B or enterprise marketing environments.
Prior experience supporting C-suite or VP-level executives with communications needs.
Prior advertising agency experience.
Experience with Salesforce and/or Marketing Cloud or similar marketing automation platform.

Responsibilities

Plans, develops, and implements marketing initiatives and activities that align to business goals, ensuring seamless execution across messaging, campaigns, programs, and channels.
Strategizes, organizes, and coordinates the design and delivery of marketing programs to ensure accomplishment of strategic business goals.
Manages marketing tools, platforms, and workflows to drive program and execution efficiency, effectiveness, and quality.
Leads complex, cross-functional projects with a high degree of visibility and a range of deliverables across multiple mediums (e.g., communications, advertising, experiential, public relations).
Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results; makes recommendations on business cases and assists in writing POVs.
Analyzes marketing performance data to establish and evaluate metrics and performance benchmarks, using insights and analytics to inform strategy and drive business decisions.
Partners closely with the PR team to ensure consistent, on-brand messaging across all external and internal communications.
Develops and prepares talking points, media briefs, and key messaging documents for senior leaders ahead of interviews, speaking engagements, press opportunities, and industry events.
Serves as a liaison between marketing and PR to coordinate on announcements, product launches, crisis communications, and thought leadership initiatives.
Supports the preparation of senior executives for media interviews, panel discussions, and public appearances.
Supports the preparation and execution for all external facing organizational announcements and leadership updates – works collaboratively with Enterprise communications and alignment teams.
Demonstrates openness, logic, and sound reasoning to address stakeholder concerns and gain alignment from cross-functional partners and Marketing leadership.
Crafts compelling narratives and messaging frameworks that resonate with target audiences across multiple channels and mediums.
Ensures brand voice and messaging consistency across campaigns, press materials, social media, and executive communications.
Constructs presentations that are well-organized, audience-appropriate, and rooted in business need; gains buy-in from stakeholders at all levels.
Effortlessly tailors messages to audience, including Marketing, Client Engagement, Distribution, and executive leadership, as well as cross-functional partners.
Works with internal and external stakeholders to develop and implement communication programs and initiatives.
Effectively builds consensus and alignment to gain commitment from partners for complex, interdependent projects.
Acts as an internal consultant to other marketing and communications departments regarding best practices.
Independently leads meetings with a variety of stakeholders, from marketing colleagues to senior and executive leadership.
Supports change management and internal communications efforts as needed.