Senior Marketing Manager

Stanley Martin • Reston, VA

5d • Hybrid

About The Position

Life as a Senior Marketing Manager is fast-paced and dynamic, as it is your job to build brand awareness, drive growth and increase homebuyer traffic. A typical day for a senior marketing manager may involve coordinating and leading the planning, development, and execution of marketing strategies to ensure the division meets its sales goals. This will include working with division Sales leaders to create campaigns with clear objectives, define target audiences, and develop effective messages. You will spend time analyzing data from previous campaigns and leveraging competitive insights to strategize new tactics. Working alongside internal teams and external vendors, you’ll create assets that accurately communicate the value proposition for each neighborhood. Throughout the day, you will be monitoring the progress of campaigns and rapidly adjusting resources as needed based on data insights. The end of the day could include conducting an analysis of lead acquisition channels to identify opportunities for improvement and presenting key findings to Sales leaders and other stakeholders. With a combination of these tasks, along with any additional duties assigned by your manager, you will create a positive impact on brand awareness while providing an excellent customer experience in a hybrid work setting with occasional travel to divisions.

Requirements

• A bachelor’s degree
• 8 to 10+ years of marketing or advertising agency experience
• A background in brand marketing, digital marketing, communications and direct marketing
• Excited to collaborate in a team environment
• Exudes active listening, confidence, and respect when communicating with others
• Experience using the various technologies utilized on the job

Nice To Haves

• Experience working with a homebuilder

Responsibilities

• Coordinating and leading the planning, development, and execution of marketing strategies to ensure the division meets its sales goals.
• Working with division Sales leaders to create campaigns with clear objectives, define target audiences, and develop effective messages.
• Analyzing data from previous campaigns and leveraging competitive insights to strategize new tactics.
• Creating assets that accurately communicate the value proposition for each neighborhood, working alongside internal teams and external vendors.
• Monitoring the progress of campaigns and rapidly adjusting resources as needed based on data insights.
• Conducting an analysis of lead acquisition channels to identify opportunities for improvement.
• Presenting key findings to Sales leaders and other stakeholders.
• Creating a positive impact on brand awareness while providing an excellent customer experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior