Senior Marketing Manager
About The Position
Demand for sports has never been higher, however with fragmented media ecosystems and soaring costs – teams, leagues, and fans – are forced to reconsider their options. DAZN wants to provide a differentiated, digital first alternative that will modernize the regional sports network model for the ’26 – ’27 basketball and hockey season. As a Senior Marketing Manager based in New York, you’ll be at the center of that growth, owning how we connect with fans and driving high-impact advertising across digital and offline platforms to build a brand that resonates and connect with fans. You'll have the creative freedom to shape campaigns, the strategic influence to define how we go to market, and the commercial accountability that makes this role genuinely impactful. If you're a passionate, data-savvy marketer who lives and breathes sport — this is the opportunity for you.
Requirements
- 5+ years of experience in integrated growth marketing, ideally within sports, media, entertainment, or subscription-based businesses
- Proven track record managing budgets and holistic integrated marketing programs
- Deep understanding of multi-channel marketing strategy, including paid media, CRM, SEO/SEM, and social platforms
- Strong analytical mindset — comfortable interpreting performance data and translating insight into action
- Experience driving measurable results across acquisition, engagement, and lifecycle marketing
- Background in a fast-paced, subscription-led, content, or entertainment business
- Excellent cross-functional communication and stakeholder management skills, including direct reports and external agency partners
- Passion for sport — you don't need to be a hockey or basketball expert on day one, but genuine enthusiasm for the world of sport matters here
Responsibilities
- Own campaign delivery — Drive end-to-end execution of major campaigns in market, from brief through to post-campaign analysis
- Scale regionally — Ensure central creative and media planning is adapted to account for local markets, ensuring cultural relevance and nuance without losing brand integrity
- Represent DAZN locally – Build and maintain relationships with key stakeholders in local markets, including teams, league, and media partners
- Build high-impact partnerships — Identify and activate partnerships across media, talent, social, and influencer channels to drive awareness and acquisition
- Optimise relentlessly — Use performance data to continuously improve channel efficiency, audience targeting, and ROI across paid, owned, and earned media
- Collaborate cross-functionally — Work closely with creative, insights, product, and commercial teams globally to sharpen messaging, placement, and timing
- Establish best practice — Develop a proven, repeatable go-to-market playbook that sets the standard for how DAZN launches new regional US sports rights
Benefits
- Access to DAZN
- Up to 15 days of paid time off
- 9 days of annual leave
- Health benefits (including dental & eye care)
- Generous sick time package
- Short and long-term disability covering
- Parental leave offering
- Personal insurances, such as basic life term and personal accident
- Access to a 401(k) retirement plan
- Family friendly community
- Learning and development resources
- Opportunity for flexible working
- Access to our internal speaker series and events
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
