Marketing Manager Senior

USAA•San Antonio, NC

1d•Hybrid

About The Position

USAA is seeking a highly organized and detail-oriented Marketing Manager Senior for their Marketing Operations team. This role is responsible for managing business-side process, risk, and controls across the marketing technology ecosystem. The position ensures that new and existing MarTech capabilities are appropriately assessed, documented, governed, and controlled. The Marketing Manager Senior partners closely with marketing technology enablement, IT, privacy, compliance, and third-party teams to identify risks, process changes, and ensure appropriate controls are designed and implemented.

Requirements

Bachelor's degree; OR 4 years of relevant education and/or experience.
6 or more years of relevant business support and/or general analysis experience.
Advanced knowledge of Microsoft Office Tools to include Word, Excel and Access.
Advanced knowledge of relevant industry data sources.

Responsibilities

Own and maintain the business-side MarTech enablement process and associated controls, leading the development and maintenance of process documentation, governance, and operating procedures as new technologies and capabilities are implemented.
Serve as control owner for designated controls and ensure ongoing effectiveness and monitoring.
Support RCSA, audit, issue management, and control testing activities related to the marketing technology enablement process.
Monitor the evolving MarTech landscape to proactively identify emerging risks associated with new technologies, integrations, automation, AI, data usage, and changing compliance requirements.
Manage end-to-end projects to implement and operationalize marketing technology processes, ensuring all process and control documentation, procedures, and supporting artifacts are completed and operationally ready before launch.
Coordinate cross-functional teams across Marketing, Technology, Compliance, Privacy, Data, and Third Party partners to drive implementation activities to completion.
Track project risks, issues, decisions, dependencies, and control gaps and drive appropriate resolution with accountable stakeholders.
Effectively follow the marketing process to coordinate and align peers, enterprise partners, and senior management and/or provide leadership and guidance in the development and execution of marketing campaigns and go-to-market plans, identifying opportunities and potential solutions.
Synthesize analyses, identify root causes, and develop and recommend key work products.
Apply mathematical and statistical concepts to effectively gather and interpret data, performing gap analysis on external and internal business environments and member data and/or lead the facilitation and maintenance of data in internal systems and/or campaign planning tools.
Evaluate technology and products for trends, strategic vision, and scalability and/or lead team members to facilitate delivery of a project or campaign, effectively managing agency to ensure alignment with goals and priorities.
Provide guidance in a process management role through the creation, monitoring, and execution of new processes, in addition to enhancements to current processes with little or no supervision.
Guide team members in the development and delivery of their work products.
Serve as a resource to team members on escalated issues of an unusual nature.
Apply knowledge of marketing principles to independently complete complex work assignments and problem resolution.
Apply advanced knowledge of the business, its products, and processes.
Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.