Senior Marketing Manager

CoralTree Hospitality • Napa, CA

11d • Onsite

About The Position

Nestled in the heart of downtown Napa, this Luxury Marriott Hotel is a bold reimagining of luxury hospitality. Defined by originality, sophisticated character, and an elevated guest experience, the hotel will bring a fresh perspective to the Napa Valley market. As we prepare to open our doors, CoralTree is seeking a highly motivated Senior Marketing Manager to join the pre-opening team and help introduce this landmark destination to travelers, meeting planners, local audiences, and Marriott Bonvoy members worldwide. This is a unique opportunity to build a luxury brand from the ground up, shaping the property's marketing strategy, storytelling, partnerships, and demand-generation efforts before opening and throughout the hotel's growth. Reporting to the Director of Sales & Marketing, the Senior Marketing Manager will lead the development and execution of integrated marketing strategies that drive awareness, engagement, and revenue across transient, dining, spa and ancillary experiences.

Requirements

• Minimum 4-6 years of progressive marketing experience, preferably within luxury hotels, resorts, lifestyle hospitality, or travel brands.
• Experience supporting hotel openings, rebranding projects, or major marketing launches strongly preferred.
• Strong understanding of digital marketing, social media strategy, content development and paid media.
• Familiarity with Marriott systems, brand standards, and marketing platforms preferred.
• Exceptional verbal, written, and presentation skills with the ability to tailor messaging for diverse audiences.
• Strong project management skills with the ability to manage multiple priorities in a dynamic environment.
• Proven analytical abilities and experience translating performance metrics into actionable insights.
• Knowledge of Napa Valley, Northern California, luxury leisure travel, and drive-market dynamics preferred.
• Creative thinker with a collaborative mindset and a passion for luxury hospitality experiences.

Responsibilities

• Support the development and execution of the hotel's brand positioning, ensuring all marketing efforts align with the property's vision, guest experience, and luxury market positioning.
• Lead marketing initiatives tied to the hotel's pre-opening timeline, including launch campaigns, website readiness, photography, content creation, and collateral development.
• Partner with Marriott teams to optimize brand channels, Bonvoy participation, digital merchandising, and brand compliance requirements.
• Coordinate external partners including creative agencies, PR firms, photographers, influencers, and production vendors to ensure successful project execution.
• Develop and execute multi-channel marketing campaigns that drive awareness, consideration, and bookings across transient, group, and local market segments.
• Oversee website content, paid media initiatives, SEO/SEM efforts, email marketing campaigns, and social media strategies that support business objectives.
• Create compelling content that showcases the hotel, guestrooms, culinary offerings, wellness experiences, event venues, and Napa Valley destination appeal.
• Cultivate relationships with local businesses, luxury brands, wineries, tourism organizations, and community partners to enhance visibility and guest acquisition.
• Collaborate with the hotel's PR agency to execute media strategies, press announcements, influencer visits, and opening-related publicity efforts.
• Oversee social media content strategy and community engagement, ensuring a consistent brand voice across all platforms.
• Monitor online presence and guest sentiment, identifying opportunities to strengthen brand perception and market positioning.
• Track and analyze marketing initiatives, campaign effectiveness, website performance, and channel attribution to guide future investment decisions.
• Manage marketing budgets, invoices, and project timelines, ensuring resources are allocated effectively and business objectives are achieved.
• Monitor competitive activity, luxury hospitality trends, consumer behavior, and Napa Valley market dynamics to identify opportunities and inform strategy.
• Present marketing performance updates and recommendations to property leadership, ownership, and CoralTree teams.

Benefits

• Competitive base salary plus performance-based bonus opportunity
• Team member complimentary room night program across the CoralTree portfolio
• Group medical, dental, vision, life, and disability benefits
• Pre-tax flexible benefit plan for healthcare and dependent care reimbursement
• Employee assistance program
• Paid time off and sick time
• 401(k) with company match
• Marriott Bonvoy associate travel benefits and access to Marriott's global distribution network and professional development resources

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed