Senior Marketing Manager, Acute Care

Hologic•United States,

4d•$132,000 - $206,500•Remote

About The Position

The Senior Marketing Manager, Acute Care develops and executes strategic marketing plans to drive growth, market adoption, and customer engagement across Hologic’s Acute Care portfolio. The role partners with Sales, Clinical Affairs, Medical Affairs, Product Management, Market Access, and Commercial Leadership to position solutions for hospitals, health systems, clinical laboratories, and other acute care settings. It translates customer and market insights into marketing strategies that support revenue growth, brand awareness, and customer and patient outcomes. This commercial leadership role covers portfolio strategy, customer insights, marketing execution, product launches, clinical and health economic value communication, cross-functional leadership, and business performance. It includes managing marketing budgets and agency relationships, tracking performance against KPIs and revenue goals, analyzing campaign ROI, and supporting forecasting and annual planning. The position is remote with up to 50% travel.

Requirements

Bachelor’s degree in Marketing, Business Administration, Life Sciences, Healthcare Administration, or a related field.
7–10+ years of progressive marketing experience.
3–5 years of marketing experience in healthcare, medical devices, diagnostics, digital health, healthcare IT, or related industries.
Demonstrated experience supporting acute care settings such as ICU, ED, perioperative care, respiratory care, critical care, or hospital-based solutions.
Proven success leading product launches and commercial marketing initiatives.
Experience partnering closely with sales organizations and cross-functional teams.
Strong understanding of hospital purchasing processes and healthcare customer stakeholders.
Experience developing customer segmentation, positioning, and value proposition frameworks.
Strong analytical and business acumen, including the ability to translate data into actionable strategies.
Excellent presentation, communication, and storytelling skills.
Ability to manage multiple priorities in a fast-paced environment.
Experience using CRM, market research, and commercial analytics tools.
Demonstrated leadership, influence, and stakeholder-management capabilities.

Nice To Haves

MBA or advanced degree.
Experience marketing diagnostic solutions in infectious diseases, virology, laboratory developed testing, and/or acute care.
Knowledge of healthcare reimbursement, health economics, and outcomes research.
Experience working in highly regulated healthcare environments, specifically with products and services regulated by the U.S. FDA.
Familiarity with IDNs, GPOs, and health system decision-making processes.

Responsibilities

Develop and execute annual marketing strategies aligned with business objectives and growth targets.
Develop portfolio positioning, segmentation, targeting, and value propositions for acute care customers.
Create and implement go-to-market strategies for product launches and portfolio expansions.
Assess market trends, customer needs, competitive activity, and industry dynamics to identify portfolio growth opportunities.
Develop business cases and strategic recommendations to support commercial growth and profitability.
Gather insights from physicians, nurses, hospital administrators, and laboratorians and translate customer needs into actionable marketing and field messaging.
Identify unmet clinical, operational, and financial needs in acute care and develop commercial strategies to differentiate the portfolio and win business.
Partner with Sales Leadership on marketing programs that generate demand and accelerate pipeline growth.
Create sales tools, clinical evidence summaries, customer presentations, and promotional materials.
Support field sales teams through training, messaging, and product-positioning initiatives.
Monitor marketing campaign effectiveness and optimize based on performance metrics.
Lead cross-functional launch teams with Product Management and develop commercialization plans, timelines, training materials, and communications.
Translate clinical evidence into customer-facing messaging and support health economic and outcomes-based value propositions.
Collaborate with Clinical Affairs and Medical Affairs on evidence generation and dissemination strategies.
Work with Regulatory and Legal teams to ensure messaging meets regulatory requirements and is clinically accurate.
Partner with Product Management, Regulatory Affairs, Clinical Affairs, Medical Affairs, Finance, and Operations.
Influence stakeholders across organizational levels, lead projects and marketing initiatives from strategy through execution, and present updates and recommendations to senior leadership.
Manage marketing budgets and agency relationships.
Track performance against KPIs, revenue targets, and market-share goals; analyze campaign ROI and recommend optimization opportunities.
Support forecasting, annual planning, and strategic growth initiatives.