Senior Marketing Manager B2C Growth & Lead Nurturing

Superior Plus Propane Talent Acquisition•Boston, MA

22h

About The Position

We’re looking for a results-driven marketing leader to own our North American Residential & Small Commercial lead-generation engine. Reporting to the VP of Marketing, you’ll design full-funnel strategies that attract high-value customers, increase conversion, and fuel business growth. If you thrive in B2C acquisition, love building smart nurture journeys, and enjoy leading a talented team—this role is for you.

Requirements

5+ years in B2C/D2C or residential lead generation & nurturing
3+ years leading and developing high-performing teams
Deep knowledge of segmentation, funnel optimization, and lifecycle marketing
Proven success driving measurable growth through acquisition strategy
Strong communicator with experience influencing senior leaders
Comfortable balancing strategic thinking with hands-on execution
Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening

Responsibilities

Build and optimize multi-channel demand generation campaigns for Residential and Small Commercial audiences
Own the full lead-gen and nurture strategy—from targeting to conversion
Create personalized nurture programs that move prospects to sales-ready
Improve funnel performance through testing, insights, and segmentation
Lead a team across acquisition, content, and marketing operations
Partner with Inside Sales, Brand, and Marketing Ops to improve lead quality and handoffs
Present insights, strategy, and recommendations to senior leadership