Senior Growth Marketing Manager

Recollective Inc.

6h • $109,000 - $133,000 • Hybrid

About The Position

We are searching for a Senior Growth Marketing Manager to scale our growth programs to generate sales opportunities. Reporting to the VP of Marketing, you will own the function from strategy through to execution. This is a rare opportunity to join an AI-first marketing team, where you will be hands-on with the tools and tasks that drive growth. We have a solid foundation in place and are looking for someone to manage and optimize programs that include outreach to our existing marketing; and the optimization of our website as a lead-generation channel. The ideal candidate will have extensive experience in growth marketing and a deep understanding of the sales process along with strong analytical and communication skills.

Requirements

• 4-6 years of experience in growth marketing or a related field, ideally in B2B tech or a startup environment
• Proficiency in marketing automation and CRM software (such as HubSpot and Salesforce)
• Deep understanding of demand generation and a track record of owning campaigns and driving pipeline growth
• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Knowledge of SaaS sales process and strategies
• Excellent communication and collaboration skills
• Post-secondary degree in marketing or related field

Nice To Haves

• Experience in the market research industry is a plus
• Experience in B2B and B2C marketing is a plus
• Knowledge of data analysis and visualization tools, such as Tableau, is a plus

Responsibilities

• Campaign Creation; identify and build new marketing activities such as webinars, in-person events, and email campaigns that deliver a flow of marketing-qualified leads while monitoring ROI and optimizing CAC
• Lead Delivery; deliver against the weekly, monthly and quarterly lead generation and sales opportunity targets
• Paid; directly manage paid social, paid search and retargeting channels
• Budget Management; track marketing campaign ROI and adjust planned budget allocation in line with results and annual sales objectives
• Lead Management; track and optimize lead lifecycle and conversion rates. Help guide SDR campaigns, set goals for conversion of leads to opportunities
• Collaborate with other departments, such as Sales and Product, to create cohesive demand generation efforts
• Assist in landing page, email and ad content development to target customers throughout the customer lifecycle

Benefits

• We offer competitive compensation and reward people based on performance
• Comprehensive health benefits including a generous healthcare spending account (Health, dental, vision etc.)
• 4 weeks' vacation, 3 paid personal days each year, and a flexible statutory holiday policy
• Generous Group RRSP matching and much more..

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level