Senior Manager, Growth Marketing

EdSights•New York, NY

2d•Remote

About The Position

At EdSights, we're building the technology for higher education to understand what students are actually thinking and feeling, so they can act before small struggles become big problems. We call it Student Voice Intelligence: engaging students in real-time, AI-powered conversations, uncovering the real drivers of attrition, and delivering those insights to power student success and enrollment workflows. Today, we partner with 300+ colleges and universities across the country. We're backed by an $80M investment from JMI Equity and are in a phase of rapid execution and expansion. This is an opportunity to do meaningful, hands-on work at a high-growth startup tackling one of higher education's most urgent challenges: helping more students persist from enrollment through graduation. You’ll join a driven, thoughtful team that values ownership, moves quickly, and cares deeply about building products that make a measurable difference for students. “EdSights has perhaps the world’s most valuable data set on what college students need to navigate their academic lives.” - The Washington Post The Opportunity EdSights is looking for a Sr. Manager, Growth Marketing to shape and own our demand generation program. This is a senior individual contributor role, reporting to the Head of Marketing, for a hands-on operator who thrives at the intersection of strategy and execution. As an early marketing hire, you will be responsible for building EdSights’ growth marketing engine. You'll determine which channels we bet on, design and launch the experiments that prove them out, and build the repeatable systems that scale qualified pipeline and revenue in close partnership with Sales and RevOps.

Requirements

4-6+ years of B2B demand generation experience, preferably at a growth-stage SaaS company
Data-driven & operationally rigorous: you bring deep experience running demand generation and you measure everything
Proven track record of building and scaling campaigns that directly source pipeline and revenue
Deep experience collaborating with Sales to fuel growth as a coordinated GTM team
Hands-on builder who thrives with ambiguity — you don't wait for a playbook to exist, you write it; not afraid to experiment, test new ideas, and iterate quickly
Proficiency with marketing automation and CRM systems, ideally HubSpot (marketing automation, workflows, lead scoring, reporting) and Salesforce (CRM, pipeline reporting, lead routing)
You actively use AI tools to move faster and produce better work
Ability to work independently and thrive in a fast-paced, remote environment

Nice To Haves

Experience in EdTech, higher education, or selling into college/university buyers
Familiarity with intent data platforms and how to operationalize signals for BDR outreach
Prior experience as an early marketing hire or in a founding growth role where you built programs from scratch

Responsibilities

Build and scale a multi-channel demand engine
Design, build, and execute multi-channel campaigns targeting our ideal customer profile, experimenting across owned channels, paid and organic social, search, industry partnerships, and ABM tactics to find what drives repeatable pipeline
Analyze campaign performance data to double down on what's working and quickly deprioritize what's not
Turn marketing activity into Sales-ready pipeline
Partner with RevOps to develop the signals to surface high-intent accounts to the BDR team in a format they can act on immediately
Work closely with Sales to identify and prioritize target accounts based on ICP fit, intent, and pipeline potential; align on campaign strategy and follow-up processes to ensure strong pipeline conversion
Own the marketing infrastructure that powers growth
Oversee and optimize website performance, including conversion rates and qualified inbound traffic
Develop and maintain reporting frameworks that connect marketing activity to revenue outcomes; Track key indicators including pipeline and revenue contribution
Drive the overall channel strategy
Manage campaign budget across channels, monitor ROI, and make spend allocation decisions grounded in performance data and testing priorities
Align EdSights' demand generation strategy to our overall growth strategy, in partnership with the Head of Marketing
Regularly report on campaign results and pipeline impact to Head of Marketing and GTM leadership