Senior Marketing Manager

YipitData

6d•$150,000 - $160,000•Remote

About The Position

YipitData is seeking a strategic, data-driven Senior Marketing Manager to lead marketing for its Investor business. This role is responsible for the end-to-end marketing strategy, aiming to increase awareness, engagement, pipeline, and revenue growth among YipitData's investor audience. The Marketing Manager will collaborate with Sales, Product, Client Strategy, and Revenue Operations to develop and execute go-to-market initiatives that align with business objectives. Key responsibilities include demand generation, customer marketing, campaign execution, reporting, and performance optimization. This is a high-visibility role that requires both strategic planning and hands-on execution. The ideal candidate should be proactive, organized, an excellent communicator, and adept at using data to measure impact and articulate marketing's contribution to business growth. As the Investor business expands, this role offers the potential to build and lead a marketing team. The position will also involve collaboration with marketing teams from YipitData's Corporate and SpendHound businesses, sharing tools and best practices while customizing programs for a specific audience.

Requirements

6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a related field.
Successfully planned and executed multi-channel marketing programs that deliver measurable business results.
Comfortable owning marketing strategy and working independently with a high degree of autonomy.
Strong analytical skills, with experience measuring performance, sharing results, and turning data into clear, actionable insights.
Hands-on experience with tools like Salesforce, Marketo, ON24, Asana, and similar marketing platforms.
Understanding of marketing operations, including lead lifecycle management, campaign reporting, and attribution.
Highly organized, with strong project management skills and the ability to manage multiple priorities simultaneously.
Clear and effective communication skills, both in writing and in conversation.
Experience partnering closely with Sales, Product, Client Strategy, and Revenue Operations teams to drive impact.
Ability to move comfortably between big-picture thinking and detailed execution.

Nice To Haves

Experience marketing to financial services, investors, enterprise technology buyers, or data-driven audiences is a plus.
People management experience is a plus, but not required.

Responsibilities

Define and execute the marketing strategy for YipitData's Investor business, aligning initiatives with company growth objectives and revenue targets.
Identify new opportunities to drive awareness, engagement, pipeline generation, customer retention, and expansion.
Serve as the primary marketing partner for Investor leadership, helping shape go-to-market priorities and strategic initiatives.
Take ownership of key projects from concept through execution, ensuring alignment across stakeholders and timely delivery.
Drive marketing initiatives independently while maintaining strong cross-functional communication and stakeholder alignment.
Develop and manage multi-channel demand generation programs across email, webinars, events, paid media, content marketing, partnerships, and digital campaigns.
Optimize marketing programs to increase engagement, lead quality, pipeline creation, and conversion rates.
Partner with Revenue teams to continuously improve lead management processes, scoring, routing, and funnel performance.
Own campaign planning, execution, and performance analysis across the full customer journey.
Lead go-to-market planning and execution for new datasets, products, features, and coverage launches.
Develop messaging, positioning, and value propositions that clearly communicate YipitData's differentiation and resonate with investor audiences.
Create campaign assets, customer communications, and launch plans to support successful product adoption and revenue growth.
Partner closely with Product teams to understand customer needs, market trends, and competitive dynamics.
Develop programs that drive customer engagement, retention, product adoption, and expansion opportunities.
Partner with Client Strategy to support renewal and upsell initiatives through targeted marketing campaigns and communications.
Identify opportunities to strengthen customer relationships through events, content, thought leadership, and customer communications.
Establish clear KPIs and reporting frameworks to measure marketing performance and business impact.
Own marketing reporting and dashboarding across Salesforce, Marketo, and other systems to provide visibility into funnel performance, pipeline generation, and revenue impact.
Analyze campaign performance, conversion data, pipeline contribution, and ROI to guide strategic decision-making.
Build compelling narratives around marketing performance and communicate insights to leadership and cross-functional stakeholders.
Continuously test, learn, and optimize marketing programs using data-driven insights.
Partner closely with Sales, Client Strategy, Product, Revenue Operations, and Executive Leadership to ensure alignment on business objectives and go-to-market priorities.
Collaborate with Corporate and SpendHound marketing teams to share best practices, leverage common tools and channels, and drive operational excellence.
Serve as a trusted advisor and connector across teams, ensuring clear communication and strong stakeholder alignment.
Help define the future structure of the Investor marketing function.
Participate in hiring, onboarding, and mentoring future marketing team members as the organization grows.
Establish scalable processes and best practices to support long-term marketing success.