Senior Marketing Account Manager

ICF•Los Angeles, CA

1d•Remote

About The Position

Our award-winning Energy Marketing Team is growing, and we’re looking for a Senior Marketing Manager who’s eager to learn, lead, and build a long-term career. At ICF, we help clients bring energy solutions to life through marketing, advertising and customer engagement—including for energy efficiency. You’ll join a team of more than 300+ marketing, creative and media professionals who produce award-winning work that shifts behavior and delivers real impact for people, communities, and the environment. As a full-service marketing and creative agency inside a consultancy, we deliver end-to-end marketing—from advertising and public relations to strategic planning, data analytics, customer research, paid, earned and social media, events, outreach, and partnerships. In this Senior Marketing Manager role, you’ll lead the planning, development, and launch of marketing and advertising strategies that advance our energy-efficiency work with Southern California-based clients. Every day, you’ll help clients and communities use less energy, save money, and protect the environment—by building, executing, and continuously improving marketing and outreach initiatives. We’re looking for someone who brings both passion and follow-through: a confident leader who can translate strategy into action and help the team deliver great work.

Requirements

Bachelor’s degree in communications, marketing, advertising, or a related field. (or applicants can substitute one year of related experience for one year of education).
8+ years of experience in marketing, advertising, social marketing, or a related field, particularly experience in marketing or account work at an advertising agency (or similar).
Knowledge of and experience in marketing to Southern California residents and businesses.
Excellent verbal, interpersonal, and written communication skills.
Creative thinker with a positive attitude who enjoys a challenge and finding solutions.
Detail-oriented, with the ability to multitask in a fast-paced environment and manage multiple projects, deadlines, and priorities.
Ability to work independently, seek help as needed, and contribute to team and company culture.
Strong command of financial management.
Working knowledge of computer and online tools, including Outlook, Word, Excel, PowerPoint, and social networking sites.

Nice To Haves

Experience in energy, environment, utilities, and/or government is preferred.
Experience supporting or working with sales and program teams and driving results.
Experience developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, and digital and social media initiatives.
Experience working in a multitasking environment.
Experience using content management systems (CMS) and email management systems.
Interest in and commitment to energy efficiency, the environment, and sustainable living.

Responsibilities

Lead marketing and advertising for energy-efficiency program clients in Southern California.
Partner directly with clients and vendors, and lead the ICF team to develop and deliver marketing plans that educate business customers about energy efficiency and drive participation in energy-efficiency programs.
Collaborate with colleagues to identify and pursue business-growth opportunities—shaping growth strategies, marketing to prospective clients, and responding to RFPs.
Team with our Creative Studio to produce standout marketing materials, including advertising campaigns, point-of-purchase materials, websites, direct mail, brochures, incentive application forms, email campaigns, video, print, outdoor, and more.
Partner with our Paid Media Team to build and deliver vertical marketing and advertising campaigns—coordinating integrated outreach across broadcast, print, online, social media, events, and more.
Drive the review and approval process for marketing materials, coordinating across the organization to deploy efforts with IT, program management, and the client.
Own project budgets and revenue forecasts, and manage budgets throughout delivery.
Deliver monthly reporting on marketing program activities and results.