Marketing Account Manager

PCCA•Houston, TX

About The Position

The Marketing Account Manager will be responsible for developing and maintaining a deep understanding of the compounding industry, PCCA's core business, departments, and individual accounts/business units. This role involves assisting the Director of Accounts in annual strategic marketing planning and developing/implementing multi-platform marketing and communications campaigns for assigned accounts. The position requires building strong relationships with account stakeholders, managing budgets, tracking performance indicators, and reporting on campaign results. Additionally, the role will focus on leveraging and optimizing marketing channels, championing digital marketing tools, and maintaining proficiency with project management software. There is a possibility of leading and managing marketing account coordinators and specialists.

Requirements

Bachelor’s degree in marketing, communications, business or a related field.
6 to 10+ years in marketing roles with progressively expanded responsibilities.
Development and execution of marketing strategies and campaigns that grew sales, increased customers, gained audiences and generated a significant return on investment.
Contribution to digital marketing platforms including website, email and social media.
Excellent communications skills, including written, verbal and public speaking.
Ability to solve problems, adapt to changing needs and make decisions.
Ability to manage and prioritize multiple campaigns and projects for core business and individual accounts/business units.
Experience developing key metrics to track and report the impact of overall and specific marketing efforts.
Motivated to stay continually informed of the latest marketing and digital trends.

Nice To Haves

Experience with marketing automation platforms.
Experience with Adobe Creative Cloud, including InDesign and Photoshop.

Responsibilities

Develop and maintain a detailed understanding of the compounding industry, PCCA’s core business, departments and individual accounts/business units.
Assist the Director of Accounts in annual strategic marketing planning for PCCA’s core business, assigned departments and business units.
Develop and implement multi-platform marketing and communications campaigns/programs for assigned accounts/business units in collaboration with account teams, Creative Director and Director of Accounts.
Lead cross-functional account teams, including task and deadlines assignment.
Build and maintain strong relationships and ongoing communications with account stakeholders (including Director of Accounts, VP of Marketing & Communications and Chief Marketing Officer) to ensure alignment of account goals, strategies and tactics.
Collect input/content.
Write creative briefs, proposals and plans.
Run meetings – setting agendas, leading discussions, following up.
Set deadlines and ensuring on-time execution/delivery.
Monitor content and design for accuracy, consistency with corporate strategies, messaging platforms and brand guidelines.
Presenting creative/campaign elements for review/approval.
Develop and managing account budgets, including outside production costs.
Identify and tracking impactful performance indicators for accounts, campaigns and channels.
Report campaign/plan results, including data-driven insights and recommendations for strategy improvement.
Develop and execute email communications/campaigns for assigned accounts.
Leverage and optimize marketing channels for maximum effective reach.
Champion and facilitate the increased use of digital marketing tools and support infrastructure for expanded lead generation and qualification, improved customer experience, increased targeting capabilities and impactful personalization.
Maintain proficiency with the PCCA project management software and collaborate with Marketing Operations to ensure deadlines and goals are met.
May lead and directly manage marketing account coordinators and/or marketing account specialists.