Marketing Account Manager

PCCA USA, PCCA Canada•Houston, TX

About The Position

Develop and maintain a detailed understanding of the compounding industry, PCCA’s core business, departments and individual accounts/business units. Assist the Director of Accounts in annual strategic marketing planning for PCCA’s core business, assigned departments and business units. Develop and implement multi-platform marketing and communications campaigns/programs for assigned accounts/business units in collaboration with account teams, Creative Director and Director of Accounts. Lead cross-functional account teams, including task and deadlines assignment. Build and maintain strong relationships and ongoing communications with account stakeholders (including Director of Accounts, VP of Marketing & Communications and Chief Marketing Officer) to ensure alignment of account goals, strategies and tactics, including: Collecting input/content Writing creative briefs, proposals and plans Running meetings – setting agendas, leading discussions, following up Setting deadlines and ensuring on-time execution/delivery Monitor content and design for accuracy, consistency with corporate strategies, messaging platforms and brand guidelines Presenting creative/campaign elements for review/approval Developing and managing account budgets, including outside production costs Identifying and tracking impactful performance indicators for accounts, campaigns and channels Reporting campaign/plan results, including data-driven insights and recommendations for strategy improvement Develop and execute email communications/campaigns for assigned accounts. Leverage and optimize marketing channels for maximum effective reach. Champion and facilitate the increased use of digital marketing tools and support infrastructure for expanded lead generation and qualification, improved customer experience, increased targeting capabilities and impactful personalization. Maintain proficiency with the PCCA project management software and collaborate with Marketing Operations to ensure deadlines and goals are met. May lead and directly manage marketing account coordinators and/or marketing account specialists.

Requirements

Bachelor’s degree in marketing, communications, business or a related field
6 to 10+ years in marketing roles with progressively expanded responsibilities
Development and execution of marketing strategies and campaigns that grew sales, increased customers, gained audiences and generated a significant return on investment
Contribution to digital marketing platforms including website, email and social media
Excellent communications skills, including written, verbal and public speaking
Ability to solve problems, adapt to changing needs and make decisions
Ability to manage and prioritize multiple campaigns and projects for core business and individual accounts/business units
Experience developing key metrics to track and report the impact of overall and specific marketing efforts
Motivated to stay continually informed of the latest marketing and digital trends

Nice To Haves

Experience with marketing automation platforms
Experience with Adobe Creative Cloud, including InDesign and Photoshop

Responsibilities

Develop and maintain a detailed understanding of the compounding industry, PCCA’s core business, departments and individual accounts/business units.
Assist the Director of Accounts in annual strategic marketing planning for PCCA’s core business, assigned departments and business units.
Develop and implement multi-platform marketing and communications campaigns/programs for assigned accounts/business units in collaboration with account teams, Creative Director and Director of Accounts.
Lead cross-functional account teams, including task and deadlines assignment.
Build and maintain strong relationships and ongoing communications with account stakeholders (including Director of Accounts, VP of Marketing & Communications and Chief Marketing Officer) to ensure alignment of account goals, strategies and tactics.
Collecting input/content
Writing creative briefs, proposals and plans
Running meetings – setting agendas, leading discussions, following up
Setting deadlines and ensuring on-time execution/delivery
Monitor content and design for accuracy, consistency with corporate strategies, messaging platforms and brand guidelines
Presenting creative/campaign elements for review/approval
Developing and managing account budgets, including outside production costs
Identifying and tracking impactful performance indicators for accounts, campaigns and channels
Reporting campaign/plan results, including data-driven insights and recommendations for strategy improvement
Develop and execute email communications/campaigns for assigned accounts.
Leverage and optimize marketing channels for maximum effective reach.
Champion and facilitate the increased use of digital marketing tools and support infrastructure for expanded lead generation and qualification, improved customer experience, increased targeting capabilities and impactful personalization.
Maintain proficiency with the PCCA project management software and collaborate with Marketing Operations to ensure deadlines and goals are met.
May lead and directly manage marketing account coordinators and/or marketing account specialists.