Senior Marketing Manager

YWCA Banff

17d•Hybrid

About The Position

This role is for a Senior Marketing Manager at YWCA Banff. The ideal candidate is a seasoned marketing professional with experience leading teams, managing impactful campaigns, and delivering engaging events. They should have 5-7 years of experience and a values-driven approach to communications, understanding how storytelling can advance missions, strengthen community connections, and inspire action. The role requires developing and executing integrated, multi-channel marketing strategies to build brand profile, engage diverse audiences, and support advocacy, fund development, and stakeholder engagement goals. The position is both strategic and hands-on, involving oversight of communications strategy, campaign leadership, event delivery, and ensuring clear, values-aligned messaging. The candidate must also be a collaborative and supportive leader, comfortable managing people, projects, budgets, and competing priorities, and working effectively across departments. A passion for community impact and strong relationship-building skills are essential.

Requirements

5–7 years of experience in marketing, communications, or fundraising-related roles, including leadership responsibility.
Proven ability to develop and execute integrated marketing and communications strategies, including campaigns and events.
Experience leading multi-channel initiatives with clear outcomes and using data to measure and improve performance.
Strong ability to craft compelling, values-aligned messaging across platforms (digital, print, campaigns, reports).
Exceptional writing, editing, and content development skills.
Experience managing brand consistency and communicating complex or sensitive topics with clarity and care.
Demonstrated ability to lead, mentor, and develop team members.
Highly collaborative, with experience working across teams and with senior leadership.
Adaptable, solution-focused, and able to navigate a dynamic environment.
Experience planning and delivering fundraising or community engagement events.
Ability to build and manage relationships with partners, donors, and community stakeholders.
Skilled at translating events into meaningful engagement and impact.
Strong project management and organizational skills, with the ability to manage multiple priorities.
Experience managing budgets and financial tracking, including variance reporting.
Proficiency with marketing and project tools (e.g., Asana, Mailchimp, Canva, Adobe, CRM systems).
High attention to detail with a focus on delivering work on time and on budget.
Must be eligible to work in Canada.
Must be located in the Bow Valley.

Nice To Haves

Passion for women’s rights, gender equity, and social impact work.
Experience in a nonprofit, community-based, or women-centred organization.
Understanding of the Bow Valley community and related social issues.
Media or spokesperson experience is an asset.

Responsibilities

Develop and lead an integrated marketing, communications, and events strategy that supports YWCA Banff’s mission, strategic priorities, fundraising goals, advocacy work, and community engagement.
Shape compelling, values-based messaging for campaigns, events, donor communications, stakeholder updates, the Annual Impact Report, and other key organizational communications.
Lead brand management, campaign strategy, and storytelling across digital, print, email, social media, website, direct mail, traditional media, and event channels.
Ensure communications are consistent, audience-aware, and aligned with YWCA Banff’s voice, values, and commitment to equity.
Plan and oversee fundraising and community engagement events, including event plans, timelines, stakeholder coordination, volunteer and committee involvement, and post-event evaluation.
Support the CEO and Resource Development team with mission-focused communications and events that strengthen donor relationships and community connection.
Lead, mentor, and support the marketing team, fostering professional growth, creative excellence, accountability, and collaboration.
Work cross-departmentally to support program communications, advocacy initiatives, internal messaging, and organization-wide priorities.
Use communications, campaign, and event performance data to evaluate impact, identify opportunities, and improve future strategies.
Manage the marketing budget, monitor expenditures, complete monthly variance analysis, and contribute to reporting for the Director, Board, and Annual Impact Report.
Keep projects moving forward through clear planning, prioritization, and delivery on time and within budget.