Senior Marketing Manager

FedTech•Arlington, VA

2d•Hybrid

About The Position

FedTech is seeking a strategic, hands-on marketing leader to drive impactful campaigns and translate ideas into measurable results. As a Senior Marketing Manager, you will own and drive end-to-end marketing strategy across a portfolio of clients and internal initiatives. This role goes beyond execution, shaping how marketing supports technology commercialization, venture growth, and partner engagement. You’ll lead multi-channel campaigns, guide cross-functional teams, and translate data into clear business impact, while elevating FedTech’s overall marketing maturity and capabilities.

Requirements

10+ years of experience in marketing including owning strategy, execution, and driving measurable outcomes
Experience in B2B marketing required, with direct experience in SaaS or professional services environments
Comfort around growth targets, operating cadence, and disciplined investment decisions
Experience building and executing full-funnel marketing strategies
Strong analytical skills with hands-on experience using HubSpot, GA4, performance reporting dashboards, and marketing tools (e.g., Adobe Creative Suite, Canva)
Ability to manage multiple clients or business lines simultaneously in fast-paced, client-facing environments
Experience in marketing automation, email marketing, and lead nurturing best practices
Creative leadership with the ability to define brand voice and campaign concepts that drive impact
Exceptional communication skills, with the ability to present strategy, insights, and results to senior stakeholders
Strong project management skills, with the ability to drive initiatives from concept to completion

Nice To Haves

Preference for B2G/public-sector or deep-tech environments
Familiarity with government innovation ecosystems, tech commercialization, or deep-tech ventures sufficient to independently evaluate and edit technical marketing content

Responsibilities

Define and lead integrated marketing strategies aligned with client goals and FedTech’s broader mission in tech commercialization
Serve as a thought partner to clients and internal stakeholders on go-to-market strategy, positioning, and growth channels
Identify new opportunities to expand marketing impact across programs, ventures, and partnerships
Own website performance as a marketing channel, directing an external agency on content updates, SEO optimization, and UX improvements while using GA4 to monitor traffic, user behavior, and conversion outcomes
Oversee marketing tools and systems (Hubspot and other automation platforms) while managing budgets across stakeholders to ensure effective campaign execution, accurate tracking, and strong return on spend
Own and oversee a portfolio of client engagements, ensuring clear strategy, measurable goals, and high-quality execution while balancing competing priorities and serving as an advisor on complex or high-visibility initiatives
Oversee day-to-day marketing execution and manage production workflows across internal contributors and external vendors (copywriters, designers, video editors), owning quality, timelines, and budgets for all campaign deliverables
Drive multi-channel marketing efforts across social media, email, content, and SEO/SEM, continuously testing and optimizing to maximize performance and ROI
Establish KPIs and measurement frameworks that tie marketing efforts to business outcomes
Maintain and deliver regular performance reporting (campaign, web, and pipeline dashboards) while translating analytics into actionable insights and strategic recommendations for clients and leadership
Build and maintain senior-level client relationships, acting as a trusted advisor on marketing strategy
Clearly communicate performance, insights, and recommendations to both technical and non-technical audiences
Educate stakeholders on marketing best practices and emerging trends
Coach, mentor, and motivate team members while fostering a collaborative, high-performance culture and guiding efforts in alignment with organizational goals.
Oversee team structure, assignments, billable utilization tracking, and hiring decisions.
Partner with program and growth teams to execute cohesive strategies
Provide guidance and mentorship to junior team members as needed
Help establish scalable processes, playbooks, and tools to improve team efficiency and consistency