Senior Marketing Manager

Boardable•Fishers, IN

92d

About The Position

Boardable is seeking a Senior Marketing Manager, Brand & Product Marketing, to own the brand and marketing function at a mission-aligned SaaS company. This role is crucial for translating Boardable's product roadmap and understanding of the nonprofit board governance landscape into a compelling brand story and demand generation engine. The ideal candidate will be a strategic thinker and an individual contributor who can operate across brand strategy, product storytelling, enablement, and demand generation, leveraging AI tools to enhance productivity and output. This is a unique opportunity to significantly impact the company's growth.

Requirements

5–8 years of B2B marketing experience, ideally in SaaS.
Meaningful experience in product marketing, brand, or both.
Demonstrated ability to rapidly research and develop go-to-market strategy for new market subsegments.
Demonstrated ability to develop and own messaging frameworks across audiences and channels.
Experience creating sales and CS enablement content that is utilized.
Fluency with AI tools as a core part of your daily workflow.
Strong written communication skills.
Experience working cross-functionally in a lean, high-ownership environment.
Comfort with marketing analytics and a working knowledge of what's worth measuring.
SaaS experience required.

Nice To Haves

Familiarity with the nonprofit sector, association management, or mission-driven organizations.
Vertical SaaS experience.

Responsibilities

Define and evolve Boardable's brand voice, narrative, and market positioning within the nonprofit sector.
Develop a brand system that resonates with key nonprofit stakeholders.
Own the editorial and content strategy to build authority in nonprofit governance.
Translate product releases and feature launches into messaging that drives interest and demand.
Manage the full product marketing lifecycle: positioning, messaging, launch planning, and measurement.
Conduct competitive analysis to identify positioning gaps and inform strategy.
Build and maintain sales, CS, and partner enablement materials (battlecards, one-pagers, demo guides, etc.).
Ensure external messaging aligns with internal communication and reinforces the brand.
Identify and develop new demand channels, particularly through nonprofit consultants and industry partners.
Research and map new market subsegments, identifying decision-makers and their buying behaviors.
Design and execute campaigns to generate pipeline and deepen customer relationships.
Own and direct expansion marketing strategy (upgrade, upsell, cross-sell) through Customer Marketing.