Senior Marketing Manager

Hyve Group Ltd • ,

11d

About The Position

We are looking for a Senior Marketing Manager to help accelerate every marketing channel that drives revenue for BHT. This is a senior individual contributor role on a lean marketing team meaning you will be equally comfortable setting strategy and executing it yourself. As the leading community bringing together all stakeholders focused on advancing access to mental health, addiction, and I/DD services, the Senior Marketing Manager will be involved in all aspects of catering content and services to each of our stakeholder audiences. If you thrive in environments where your work has immediate, measurable impact, this role is for you.

Requirements

• 5+ years of growth or digital marketing experience with a proven track record of driving measurable revenue outcomes.
• Deep, hands-on HubSpot expertise: workflows, lists, sequences, custom properties, reporting, and CRM hygiene.
• Strong copywriting skills across email, SMS, social, and web with an instinct for what resonates by channel and audience.
• Proficiency in graphic design (including Canva) — you produce polished visuals independently.
• Data fluency: you set up tracking, pull your own reports, and make decisions from them.
• Demonstrated ability to manage a full marketing calendar solo: prioritizing ruthlessly across competing deadlines.
• You are a natural dot-connector: you see how a webinar campaign ties to a sponsor renewal ties to a LinkedIn post, and you act on that.
• You are a figure-it-out-er. When tools break, briefs are incomplete, or the playbook doesn't exist yet, you move forward anyway.
• You are comfortable operating without layers of support. There is no agency to hand off to, no coordinator to delegate to.
• You understand the motivations, pressures, and purchasing psychology of behavioral health providers, payers, and innovators.
• You have strong opinions about marketing, you can manage ambiguity and be flexible, and make changes when data directs.

Nice To Haves

• Experience marketing to healthcare, behavioral health, or similarly complex B2B audiences is highly valued.

Responsibilities

• End-to-end tactical management of growth marketing channels: email, SMS, social media, paid digital, and web.
• Design, build, and optimize HubSpot workflows, automations, sequences, and reporting dashboards.
• Create compelling, on-brand assets and copy across formats, no design handoff required.
• Develop audience-specific messaging strategies for attendees, hosted buyers, and sponsors, with a deep understanding of what moves each group to act.
• Manage and execute on the editorial and promotional calendar, keeping recurring content (newsletters, LinkedIn posts, email campaigns) running like clockwork.
• Track ticket price milestones, deadline-driven urgency campaigns, sponsorship marketing fulfillment and event lifecycle communications from launch through post-conference.
• Periodically identify and meet with appropriate peer organization partner prospects to further marketing and BHT awareness efforts. You will also be responsible for fulfilling marketing tasks with established partners.
• Analyze campaign performance, surface actionable insights, and continuously iterate based on data.
• Identify and close gaps: if something marketing-related needs doing and no one else owns it, you do.

Benefits

• Mission that matters: innovation in mental health, addiction, and I/DD for youth and adults is one of the most consequential spaces in healthcare right now.
• Direct impact: your campaigns move the needle on the behavioral health ecosystem
• Autonomy: you will own your function entirely and have the autonomy to implement creativity on a regular basis.
• Growth stage energy: the infrastructure you build here will define how BHT markets and operates for years to come.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed