Senior Manager, Marketing

Libra Solutions•Chicago, IL

11d

About The Position

Libra Solutions helps simplify and ease the burden of legal processes for plaintiffs, heirs, and the attorneys and doctors who serve them. By combining financial strength with technology-driven innovation, we simplify difficult legal processes, reduce delays, and help people access both money and the care they need, when they need it most. Our companies are leaders in their industries! MoveDocs streamlines the coordination of medical, financial, and professional services for personal injury cases—improving efficiency for attorneys, care providers, and their clients. Oasis Financial is the largest and most recognized plaintiff funding brand in the nation, having helped 400,000+ plaintiffs access more than $2 billion in funding while their personal injury cases progress. And through Probate Advance, we enable heirs to access their inheritance without waiting through the lengthy probate process. Together, under the Libra Solutions banner, we support a nationwide network of more than 45,000 attorneys and 10,000 healthcare providers – creating a powerful platform to deliver faster, more seamless outcomes for our customers. Position Summary The Senior Manager, Marketing, is responsible for leading the development and continuous improvement of key marketing initiatives that support business growth, customer engagement, and sales effectiveness. This role oversees sales enablement resources, B2B campaign execution, brand management, tradeshows and events, social media, creative development, and marketing operations while ensuring initiatives are delivered on time, within budget, and aligned with business objectives. This position serves as a critical operational leader within the marketing organization, partnering closely with sales, product, operations, and executive leadership. The ideal candidate combines strategic thinking with hands-on execution and is equally comfortable developing plans, managing resources, and delivering results.

Requirements

Strategic thinking with hands-on execution capabilities.
Comfortable developing plans, managing resources, and delivering results.
Experience in marketing program leadership, including planning, prioritization, and execution.
Ability to develop annual and quarterly marketing plans.
Experience coordinating cross-functional efforts.
Skills in identifying and implementing process improvements.
Proficiency in managing project priorities and resource allocation.
Experience in tradeshow and event strategy and execution.
Vendor management, logistics, and promotional material coordination experience.
Experience partnering with sales leadership for event effectiveness.
Ability to evaluate event opportunities and recommend strategies.
Experience overseeing the development, production, and distribution of marketing and sales collateral.
Knowledge of digital asset libraries, ordering portals, and resource repositories.
Experience partnering with sales leadership to identify content needs.
Experience leading initiatives to improve resource accessibility and utilization.
Experience supporting B2B marketing campaign execution across various channels.
Familiarity with campaign deployment processes, audience segmentation, and marketing automation workflows.
Experience collaborating on campaign planning, messaging, and execution.
Understanding of compliance requirements for campaign execution.
Knowledge of leveraging automation and AI-powered tools for marketing.
Experience managing the creation of marketing assets across multiple channels.
Experience developing and managing social media strategies, content calendars, and publishing schedules.
Ability to ensure brand alignment and quality expectations.
Skills in monitoring industry trends and competitive activity.
Experience in marketing operations and budget management.
Ability to track expenses, invoices, purchase orders, and vendor contracts.
Experience overseeing promotional merchandise and gifting programs.
Proficiency with marketing operational systems and processes, such as project management platforms (Asana), marketing resource portals, and fulfillment tools.

Responsibilities

Lead the planning, prioritization, and execution of marketing initiatives that support business and revenue objectives.
Develop annual and quarterly plans for assigned marketing programs and initiatives.
Coordinate cross-functional efforts across marketing, sales, product, operations, legal, and external partners.
Identify opportunities to improve marketing processes, workflows, and operational efficiency.
Manage project priorities and resource allocation to ensure successful execution of marketing initiatives.
Lead the planning and execution of tradeshows, conferences, client events, webinars, and internal events, in partnership with Sales Operations.
Manage vendors, logistics, promotional materials, and event-related communications.
Partner with sales leadership to maximize event effectiveness and follow-up activities.
Evaluate event opportunities and recommend participation strategies based on business objectives.
Oversee the development, production, and distribution of marketing and sales collateral.
Ensure sales teams have access to current, effective, and brand-compliant resources.
Manage digital asset libraries, ordering portals, and resource repositories.
Partner with sales leadership to identify content, tools, and materials needed to support business growth.
Lead initiatives that improve the accessibility, effectiveness, and utilization of marketing resources across the organization.
Support the execution of B2B marketing campaigns across email, digital, and other channels.
Partner with Marketing Director to support the campaign deployment processes, audience segmentation, and marketing automation workflows.
Collaborate with marketing leadership on campaign planning, messaging, and execution strategies.
Ensure campaigns are executed accurately, efficiently, and in accordance with established processes and compliance requirements.
Identify opportunities to leverage automation and AI-powered tools to improve marketing effectiveness and operational efficiency.
Manage the creation of marketing assets across digital, print, event, sales enablement, and social media channels, either directly or through internal and external creative resources.
Develop and manage social media strategies, content calendars, and publishing schedules to support brand awareness, thought leadership, customer engagement, and business growth.
Ensure all marketing materials and communications align with brand standards, messaging frameworks, and quality expectations.
Monitor industry trends, competitive activity, and emerging content opportunities to strengthen brand visibility and inform creative and social media strategies.
Manage marketing budgets for assigned programs and initiatives.
Track expenses, invoices, purchase orders, and vendor contracts.
Oversee promotional merchandise, gifting programs, and related fulfillment platforms.
Serve as the owner of key marketing operational systems and processes, including project management platforms (Asana), marketing resource portals, and fulfillment tools.
Ensure marketing projects, documentation, and operational processes remain organized, scalable, and aligned with team needs.