Sr Marketing Mgr (State Partnership Marketing) - 90415524 - DC/PHL/NY/BOS

Amtrak•Washington, DC

19d•$135,800 - $176,040•Onsite

About The Position

Amtrak is seeking a strategic, results-driven marketing leader to shape how customers discover, engage with, and choose rail travel. The Senior Marketing Manager leads integrated marketing programs that support commercial objectives, grow ridership and ticket revenue, and strengthen customer value and loyalty. The role combines strategy, customer insight, brand, media, CRM, loyalty, pricing, and revenue management. The position plans and coordinates cross-functional initiatives across Amtrak’s network. It uses customer data, market insights, and commercial objectives to develop campaigns, offers, and communications that acquire customers, deepen engagement, and strengthen loyalty. The role works across Marketing, Revenue Management, Pricing, E-commerce, Paid Media, Field Marketing, Loyalty, and other teams to align plans and execution. The position oversees campaign planning, creative development, project management, production timelines, and performance measurement, setting objectives and success metrics and using results to recommend improvements. It can be based in Washington, DC; Philadelphia, PA; New York, NY; or Boston, MA, with an onsite work arrangement of four to five days per week. Travel requirements are up to 25%.

Requirements

Bachelor’s degree or equivalent combination of education and experience.
At least 9 years of experience in marketing, CRM, loyalty, customer engagement, or related commercial disciplines.
Demonstrated success developing and executing integrated, multichannel marketing strategies.
Strong strategic thinking, project leadership, and stakeholder management skills.
Exceptional written, verbal, and presentation communication abilities.
Experience using data and analytics to drive marketing performance and business outcomes.
Expertise in loyalty marketing, integrated marketing, and CRM.
Proficiency in developing and implementing measurable multichannel marketing plans.
Proven track record leading effective marketing campaigns.
Strong planning skills and ability to manage complex projects in a fast-paced environment.

Nice To Haves

At least 11 years of progressive marketing experience.
Expertise in customer lifecycle marketing and performance measurement.
Experience leading complex cross-functional initiatives within a consumer-facing organization.
Background in travel, transportation, hospitality, retail, financial services, or another customer-centric industry.

Responsibilities

Develop and champion integrated marketing strategies that support commercial objectives, customer acquisition and retention, loyalty engagement, ridership growth, and revenue performance.
Translate business priorities into measurable marketing initiatives that connect customer needs with company goals.
Coordinate across Marketing, Revenue Management, Pricing, E-commerce, Paid Media, Field Marketing, Loyalty, and other business teams to align objectives, plans, and execution.
Lead promotional campaigns, communications programs, and customer offers from strategic concept through execution.
Use customer analytics, CRM data, loyalty insights, and campaign performance metrics to identify opportunities and improve targeting, messaging, and marketing effectiveness.
Oversee campaign planning, creative development, project management, production timelines, and performance measurement.
Establish clear campaign objectives and success metrics while ensuring consistency across channels and customer experiences.
Analyze results, identify opportunities, prioritize investments, and recommend actions to strengthen marketing effectiveness and support Amtrak’s growth strategy.