Senior Marketing Manager

Xero • Toronto, ON

1d • CA$103,500 - CA$153,500 • Hybrid

About The Position

In this role, you will lead the end-to-end go-to-market strategy for Canada, which represents one of our most strategically important international growth markets. Reporting directly to the GM of Growth Marketing, International Markets, you will play a pivotal role in planning and executing integrated marketing campaigns tailored for national Accounting and Bookkeeping Partners as well as Small Business customers. By collaborating closely with Enterprise sales, regional operations, and global creative teams, you will drive brand awareness, product consideration, and customer conversion across the region. Your impact will be highly visible as you directly influence small business growth contribution, marketing qualified leads, and the health of the sales pipeline. You will balance long-term growth strategies with short-term tactical initiatives, taking accountability for a dedicated regional budget and utilising data-driven insights to continuously optimise campaign performance. You will join a collaborative and output-driven marketing team based in Toronto, which includes the direct management of a regional events specialist. The team operates within a global matrix, working hand-in-hand with product marketing, sales, and external agencies to deliver seamless customer experiences. Together, we focus on building trust through transparency, nurturing positive relationships, and championing the voice of our community.

Requirements

• Solid background in B2B marketing, specifically focused on external partner or channel marketing within SaaS, technology, or fintech sectors.
• Proven track record of designing and executing Account-Based Marketing strategies for large enterprise accounts.
• Experience running successful co-marketing and affiliate programmes from concept through to performance analysis.
• Familiarity with Salesforce, marketing automation platforms like SFMC or HubSpot, and analytics tools.
• Exceptional communication skills, with total comfort presenting to senior executives and aligning cross-functional teams.
• Self-starter mindset with strong ownership, adaptability, and a genuine curiosity to test and learn.

Responsibilities

• Developing annual and quarterly go-to-market plans, defining target segmentation and core messaging platforms for the Canadian market.
• Designing and launching bespoke Account-Based Marketing strategies and co-marketing programmes for large enterprise accounting firms.
• Partnering with Product Marketing to bring new features, tools, and value propositions directly to Canadian small businesses and advisors.
• Embedding rigorous testing, measurement, and tracking into multi-channel campaigns using Salesforce and marketing automation tools.

Benefits

• World-class health, wellness, and retirement programs.
• Xero Perks including Wellbeing days, generous leave, and dedicated professional development budgets.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed