Senior Marketing Manager (47133)
About The Position
The Senior Marketing Manager plays an important role in expanding EverHope’s visibility and strengthening engagement across programs and communities. Reporting to the Vice President of Communications & Engagement, this position translates organizational communications strategy and priorities into effective campaigns, content, and marketing execution. This is a hands-on role for someone who can manage multiple projects, create compelling content, collaborate effectively across departments, and move work from idea to execution. The Senior Marketing Manager is expected to proactively identify stories and opportunities, bring forward recommendations, and execute marketing initiatives in close alignment with the Vice President. The ideal candidate is organized, creative, responsive, and comfortable taking ownership of day-to-day marketing work while contributing ideas and helping strengthen EverHope’s overall communications efforts.
Requirements
- Bachelor’s degree in Marketing, Communications, Graphic Design, Public Relations, or a related field, or equivalent relevant experience.
- 3–5 years of relevant marketing or communications experience, with demonstrated responsibility for independently managing projects and campaigns.
- Strong writing, editing, and content-development skills.
- Experience managing social media, email, web, and digital marketing channels.
- Working proficiency with Adobe Creative Suite and/or Canva.
- Ability to manage multiple projects, deadlines, and stakeholders.
- Strong organizational and project-management skills.
- Comfortable proactively working with colleagues across departments to gather information and identify communications opportunities.
- Ability to bring forward ideas and recommendations while working effectively within established strategy and priorities.
- Sound judgment and ability to work with sensitive information and stories.
- Ability to work independently and take ownership of assigned projects.
- Must pass all criminal history and child maltreatment background checks.
- Must submit to pre-employment a drug screen as well as random drug screens when directed.
- Must maintain confidentiality and privacy regarding all EverHope residents' information in accordance with EverHope’s policy and all applicable Federal and State laws/regulations.
- Attend and participate in mandatory training, staff meetings, and all other events, as required.
- Set, maintain, and communicate appropriate personal and professional boundaries.
- Complete all required documentation in a timely manner per EverHope’s procedures.
Nice To Haves
- Nonprofit or mission-driven marketing experience.
- Squarespace experience.
- Familiarity with CRM and email marketing platforms.
- Digital advertising and social analytics experience.
- Photography, video editing, or basic motion graphics capabilities.
Responsibilities
- Execute marketing and communications plans aligned with organizational priorities and communications strategy.
- Manage campaign timelines, deliverables, content calendars, and day-to-day implementation.
- Proactively identify storytelling opportunities across EverHope programs and develop content that brings those stories to life.
- Develop and execute digital, email, social, and other targeted campaigns.
- Create timely content supporting emerging organizational needs and opportunities.
- Track campaign performance and recommend adjustments to improve effectiveness.
- Develop and produce marketing materials including social content, emails, digital advertising, brochures, presentations, web content, and other collateral.
- Apply EverHope’s established brand standards, voice, messaging, and visual identity consistently across communications.
- Write and edit clear, engaging content for a variety of audiences and channels.
- Support photography, video, and other storytelling projects as needed.
- Maintain confidentiality and uphold dignity in all representations of children and families.
- Manage EverHope’s day-to-day social media presence and content calendar.
- Maintain and update website content.
- Build and execute email communications and digital campaigns.
- Monitor social, web, email, and campaign analytics and report on performance.
- Recommend adjustments based on audience response and performance data.
- Support audience segmentation and targeted outreach.
- Develop promotional campaigns and materials supporting fundraising events, community engagement initiatives, foster care recruitment, and other organizational priorities.
- Coordinate marketing deliverables with Development, Community Engagement, and program teams.
- Support quick-turn communications needs as organizational opportunities arise.
Benefits
- excellent benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
