Senior Marketing Manager

Minty

11h•Remote

About The Position

Minty is seeking a Senior Marketing Manager to lead brand, demand generation, and events strategy during a period of rapid growth. Reporting to the CMO, this role will drive integrated marketing initiatives across both shopper and e-commerce brand audiences — building awareness, generating demand, and scaling growth. This is a hands-on leadership role overseeing key marketing channels and a small team, with responsibility for executing high-impact campaigns across digital, events, and media. Minty is the AI shopping companion that proactively unleashes savings that matter most for shoppers, creating more loyalty for brands. We help businesses answer shopper questions, prevent lost revenue, and recover missed opportunities — while growing a trusted shopper network through Minty.com. As the pioneer of Proactive Commerce, Minty serves hundreds of millions of shoppers and is ranked a top 5 ecommerce tool. We proactively deliver savings to shoppers at the moments that matter most — driving stronger loyalty for e-commerce brands. We move fast, test often, and value curiosity, clarity, and ownership.

Requirements

Bachelor’s degree in Marketing, Business, or related field
5+ years of experience in marketing across B2B and/or consumer environments
Hands-on experience executing campaigns, events, and demand generation programs with measurable results
Proficiency with marketing automation, AI tools, and CRM platforms (e.g., HubSpot)
Strong project management skills with the ability to manage multiple initiatives simultaneously
Excellent written and verbal communication skills

Nice To Haves

Data-driven mindset with experience analyzing campaign performance and ROI
Experience supporting integrated marketing programs across multiple channels
Ability to move quickly, adapt to changing priorities, and execute in a fast-paced environment
Detail-oriented with a strong bias toward action and follow-through

Responsibilities

Campaign Execution: Plan and execute integrated marketing campaigns across digital channels to drive awareness, engagement, and pipeline.
Demand Generation: Build and optimize lead generation and nurturing programs using CRM and marketing automation tools (e.g., HubSpot).
Events Execution: Own end-to-end execution of events (in-person and virtual), including logistics, promotion, and post-event performance tracking.
Paid & Digital Marketing: Manage and optimize digital channels including SEO, SEM, and paid media to drive traffic, leads, and conversion.
Content & Enablement: Create and manage marketing assets (case studies, webinars, sales materials, web content) to support demand generation and sales.
Cross-Functional Collaboration: Partner with product, sales, and brand teams to ensure alignment and consistent messaging across campaigns.
Performance & Optimization: Track campaign performance and continuously optimize programs to improve ROI and pipeline impact.