Senior Marketing Manager

Red Carrot • Miami, FL

15h • Remote

About The Position

The Senior Marketing Manager is a strategic leader responsible for developing and driving comprehensive marketing plans that advance client business goals. The role combines marketing strategy and program management, translating high-level objectives into actionable initiatives while ensuring disciplined execution and accountability across projects. The position leads cross-functional collaboration, aligns internal and external stakeholders, and promotes organizational excellence throughout the marketing lifecycle.

The Senior Marketing Manager develops and owns strategic marketing plans, leads and coaches a marketing team, manages budgets and resources, and oversees complex, multi-workstream marketing programs. The role also guides integrated communications, creative, digital, and client-service work; establishes performance metrics and reporting; and maintains strong client relationships. The position is remote, with the stated location of Miami or DMV.

Requirements

• Bachelor's degree in advertising, communications, journalism, public relations, or a related field.
• At least 7 years of experience managing advertising or marketing communications.
• At least 3 years of experience leading teams.
• Verifiable agency experience and expertise in integrated communications, paid advertising, and brand development.
• Strong time- and budget-management skills.
• Proven ability to lead cross-functional teams and align diverse stakeholders.
• Exceptional communication and stakeholder-management skills, including the ability to influence and present to senior leaders and clients.
• Strong organizational skills and attention to detail, with the ability to manage multiple concurrent priorities while maintaining strategic focus.
• Ability to handle sensitive and confidential information with discretion.
• Experience marketing with platforms including Google, Meta, LinkedIn, and X.
• Proficiency in Microsoft Office 365.
• Experience with data-driven programs such as Google Analytics.
• Ability to meet requirements to obtain a Public Trust Clearance, or an existing Public Trust or Security Clearance.
• Knowledge of federal government contracting, agency operations, and policies.

Nice To Haves

• PMP certification is strongly preferred.

Responsibilities

• Build, develop, and lead a high-performing marketing team, providing coaching, direction, and accountability.
• Develop and own strategic marketing plans that translate business goals into actionable initiatives across client programs and services.
• Align cross-functional teams around shared marketing objectives and coordinate work from strategy through delivery.
• Establish workflows, prioritization processes, and performance standards to keep programs on track and on budget.
• Develop and manage budgets, resources, and timelines for marketing plans.
• Review, edit, and implement strategic plans, creative briefs, client presentations, and other written communications.
• Provide insights on emerging trends and digital and social strategies for multicultural and general-market audiences.
• Review creative concepts to ensure marketing and creative work is on-strategy and on-brand before client delivery.
• Establish success metrics and KPIs, identify ways to measure campaign success, and facilitate reporting.
• Evaluate and analyze data, including preparing concise summaries and research analyses with strategic recommendations for clients.
• Develop strong client relationships and maintain regular communication to ensure expectations are met.
• Keep agency management informed about client relationship status, personnel changes, and agency performance issues.
• Ensure compliance with the Scope of Work and develop client monthly reporting.
• Lead end-to-end program management for complex, multi-workstream marketing initiatives, ensuring milestones, deliverables, and stakeholder expectations are met.
• Establish and maintain project governance structures, including timelines, dashboards, and reporting cadences.
• Identify project risks, dependencies, and blockers, and develop contingency plans.
• Partner with creative, analytics, digital, and client-services teams to drive integrated execution and continuous program improvement.
• Serve as a stakeholder communication hub, keeping leadership, clients, and internal teams aligned on progress, priorities, and decisions.
• Perform other duties as assigned.

Benefits

• Tuition reimbursement and professional training for eligible employees.
• Medical, dental, vision, life insurance, and long-term disability coverage.
• 401(k) and Roth plan with company matching and no vesting period.
• Discretionary profit-sharing plan for eligible employees after one year of employment.
• Flexible work hours, paid time off, and 11 federal holidays.
• Competitive compensation and benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior