Senior Marketing Manager

Re:Build Manufacturing•New Kensington, PA

About The Position

This is an exciting opportunity for an impactful role where you will enjoy considerable autonomy and variety. The Senior Marketing Manager is integral to the team, driving go-to-market initiatives for Re:Build’s cross-industry capabilities in industrial systems, automation, machine design/build, and battery technology. You will work closely with the business development, sales, marketing team, and technical domain experts to develop and support the entire client acquisition process and nurture ongoing relationships with existing clients and trade organizations. The position requires a highly motivated, “roll-up your sleeves” professional fluent in business-to-business marketing of highly technical products and services. This is a very hands-on role requiring the implementation of the Re:Build marketing and business development process and supporting each company within the organization in meeting annual growth initiatives. It is a high-visibility role that impacts the entire organization.

Requirements

Extreme attention to detail and exceptional organizational skills
Self-motivated with the ability to work independently
Comfortable with multitasking in a fast-paced and time-sensitive environment
Excellent written and verbal communication skills
Curious, fast-learning, and resourceful
Demonstrated curiosity and adaptability in learning and applying emerging AI tools and technologies to enhance marketing effectiveness and productivity.
Applied understanding of basic marketing principles
Creative problem-solving skills
Ability to work well with a remote team
Ability to prioritize tasks and meet deadlines in a fast-paced environment
Comfortable with using metrics to strive for continuous improvement and demonstrating the value of marketing initiatives
Bachelor’s degree or equivalent experience in engineering, marketing, or a related field
Minimum of 8 years of professional experience in a marketing position in an industrial systems, engineering, automation, or manufacturing company; experience in engineering-based role prior to working in marketing would be ideal
Competency and fluency in Account Based Marketing (ABM), Paid Media, Automation, CRO, SEO, PLG, activation, and retention
Strong background of driving demand-generation programs that deliver measurable business results, including pipeline and revenue
Proven experience developing and accomplishing unified campaigns across multiple channels, including email, webinars, paid media, events, and social media
Proficient with Microsoft Office 365 Suite
Competent with the Adobe Creative Cloud Suite of products (Photoshop, InDesign, and Illustrator)
Familiarity or experience with HubSpot
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

Nice To Haves

experience in engineering-based role prior to working in marketing would be ideal
Experience leveraging AI tools (e.g., generative AI, marketing automation, analytics, or content optimization platforms) to improve business outcomes is strongly preferred.

Responsibilities

Lead the generation and flow of high-quality Marketing Qualified Leads into the sales funnel for the assigned businesses.
Conduct targeted market and competitive research to identify trends, customer needs, and competitive positioning opportunities that advise strategic decisions.
Develop, drive, and complete targeted campaigns to improve and sustain pipeline health in collaboration with the demand generation team.
Evaluate, adopt, and leverage AI-enabled marketing tools and workflows to improve campaign performance, content development, market research, lead generation, and operational efficiency.
Champion the responsible use and adoption of AI technologies across marketing initiatives while identifying opportunities for innovation and process improvement.
Develop, drive, and implement the marketing strategy for the capabilities in our industrial systems, automation, machine design/build, and battery technology.
Serve as the marketing owner for designated market segments and capabilities, developing and delivering targeted go-to-market strategies that drive awareness, engagement, pipeline growth, and revenue generation.
Own, plan, manage, and optimize spend for the annual demand generation budget to generate funnel growth and pipeline velocity.
Develop, implement, and use creative and differentiated ideas to drive high-quality leads into the funnel and position Re:Build in the marketplace as a technical industry leader.
Develop, drive, author, and compile technical content, including: Case studies, Speaking engagements, Webinars, Print and digital sales/marketing
Support overall company marketing goals and go-to-market strategy.
Support and influence the tradeshow calendar by targeting relevant events for our product innovation and engineering services businesses
Identify, develop, and implement strategy for non-traditional market segments.
Track and report on the efficacy of marketing programs and initiatives and recommend adjustments to strategy.