Senior Marketing Manager

Xero•San Mateo, CA

19h•$131,300 - $164,100•Hybrid

About The Position

Reporting to the Head of Growth Marketing North America, you will play a pivotal role in planning and executing multi-channel marketing campaigns for Accounting and Bookkeeping Partners and Small Business customers across the US. Working closely with sales, operations, product marketing, and external agencies, you will bring regional marketing plans to life while driving brand awareness and customer conversion. As a collaborative problem solver, you will turn business goals into actionable go-to-market strategies that deliver clear, measurable outcomes. You will advocate for our audience across the business, tailoring campaigns to local market realities and managing budget performance to support Xero's growth targets. You will join a high-performing growth marketing team that collaborates closely across global marketing, US sales, product marketing, creative, and PR functions. Together, the team builds multi-channel experiences, shapes go-to-market strategies, and maintains strong alignment between regional priorities and global initiatives. Initially, the role may focus on: Developing and executing multi-channel go-to-market strategies for accounting and bookkeeping partners as well as small business segments. Partnering with product marketing to launch new features, value propositions, and payment solutions in the US market. Building and analyzing Salesforce and Tableau campaign reports to track sales pipelines and optimize lead generation. Refining partner enablement content and sales presentation tools tailored to different firm sizes and tiers.

Requirements

Extensive background in B2B marketing within SaaS or technology sectors, with a focus on partner marketing and account-based strategies.
Demonstrated ability to plan, implement, and optimize multi-channel campaigns spanning digital, email, content, and events.
Strong track record of using data, Salesforce analytics, and marketing automation tools to track performance and influence business decisions.
Exceptional cross-functional collaboration skills, with ease in aligning sales, product, and leadership stakeholders around clear outcomes.
Strong commercial acumen and a customer-focused approach to building tailored messaging and campaigns.

Responsibilities

Planning and executing multi-channel marketing campaigns for Accounting and Bookkeeping Partners and Small Business customers across the US.
Bringing regional marketing plans to life while driving brand awareness and customer conversion.
Turning business goals into actionable go-to-market strategies that deliver clear, measurable outcomes.
Advocating for our audience across the business, tailoring campaigns to local market realities and managing budget performance to support Xero's growth targets.
Developing and executing multi-channel go-to-market strategies for accounting and bookkeeping partners as well as small business segments.
Partnering with product marketing to launch new features, value propositions, and payment solutions in the US market.
Building and analyzing Salesforce and Tableau campaign reports to track sales pipelines and optimize lead generation.
Refining partner enablement content and sales presentation tools tailored to different firm sizes and tiers.